18 Case Study Writing Tutorials

You’ve never written a case study before, right? You wish there was some nice, easy way to get a handle on this.

So, wouldn’t it be very nice if someone put together fifteen of the best articles on case study writing?

Well, you’re in luck, we have!

Learn more about these case study templates

1. How to Write a Case Study

Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business.

2. Case Study: Focus To Be More Effective

As mentioned earlier, a case study is a soft-sell sales document. Its role is to highlight your abilities without resorting to market-speak and sales clichés.

3. Using Case Study in Your Marketing Plans

Case Studies are one of the most effective tools you can use to promote your products and services, especially if you are on a limited marketing budget.

4. What is a Case Study?

In general, case studies are made up of four sections: 1. Situation, 2. Problem, 3. Solution, and 4. Evaluation.

5. 5 Reasons To Write a Case Study About Your Business

There are several reasons you should publish a case study, for example to generate market awareness,  raise your profile, or demonstrate thought leadership. Here’s how to do it.

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6. How to Construct your Case Study

In the opening section of your case study, Situation, you describe the rationale for the case study, your background, current market position, areas of expertise, and what makes your company different from the competition.

7. Case Study: Length, Format, Style, and Presentation

Most case studies are between two-or-three pages and in the range of 500-900 words, although some tend to run longer. Try to aim for three pages, and include one large graphic per page.

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8. Transform Case Studies into Success Studies

A case study should start with a powerful headline highlighting the major result or benefit of the project.

9. Writing Case Studies for Medical Products

These medical case studies are 500 to 800 words and describe how the device improves the diagnosis or treatment of patients.

10. How to Prepare Case Studies

A case study can be described as the study of an object, person or situation in its natural habitat in an uncontrolled and observational manner.

11. Writing Case Studies That Convert Prospects into Customers

Case studies are a very effective promotional tool, especially when your products and services are intangible, expensive, technical or provide benefits that are not instantaneously derived upon purchase.

12. Making the Business Case for Case Studies

Case studies are much more effective because they offer quantifiable success stories told from the perspective of current satisfied customers.

13. Trade Show & Case Studies

Trade show case studies can only benefit your company. Learning from past companies’ efforts and strategies adds to your own experience, almost as if you lived through their successes and failures with them.

14. How Freelance Writers Can Make Money from Case Studies

I remember the first time a client offered me a case study writing assignment. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”

15. Case Study for Market Research

There is another method of gathering information which is relevant and must be described. It is called case studies and it is the most adjustable of all research designs.

16. Case Studies as a Marketing Tool

An effective case study highlights how a specific situation was originally identified, what solution was selected for the problem.

17. How to Market your Business with Case Studies

A great way to increase the credibility of your marketing is to let your satisfied customers sell your service or product for you. Case studies are a wonderful way to do this.

18. Case Studies Research and Writing

The problem section of your case study has to have a ‘punch’. It has to signify something to the reader, something that can relate to, something that makes them take action.

What did I miss? What’s the biggest problem people have when writing case studies?

Let me know below.