Want a quick way to build up your media kit?
You can use case studies to share success stories with clients, journalists, bloggers and IT writers.
These all use case studies when writing articles and developing stores. These marketing documents are easy to write; most are less than five pages.
5 Reasons To Write a Case Study
- Raise your market profile for example, following the deployment of a major system for a prestigious client.
- If you have an alliance with a strategic partner and wants to cross-sell products and services, use the case study in your media kit.
- Increase staff morale by demonstrating your commitment to promoting and investing in your new products. This may occur when a company has worked intensively for months to launch a major product and wants to get the message out on breakthrough features.
- Generate media buzz by showing how it resolves a major business issue for high-profile clients.
- Provide journalists with content for developing articles, special features and profiles pieces.
Who Writes the Case Study?
The case study is usually left to the solution provider or developer as, for the most part, they benefit most from the media exposure, although the client may also receive due recognition for its role.
Case Study Benefits
The benefit to the case study’s authors is that it:
- Positions them as a credible solutions provider.
- Highlights their expertise and demonstrates deep industry-specific knowledge.
- Allows them to introduce products and services to potential clients by sharing lessons learned from previous deployments.
From the client’s perspective, the case study typically presents them as follows:
- Progressive organization that has proactively addressed critical business needs.
- Successfully embraced a trustworthy solutions partner.
- Responded positively to potential business threats and by listening to customer feedback