If you’re struggling to write your first case study, use the following guidelines to plan your material, develop themes, and use storytelling techniques to convert prospects.
To start writing, do the following:
- Research and identity the type of personas in the target organization that you want to reach.
- Craft personas that reflect each of their needs.
- Use storytelling techniques to create a connection with the reader that encourages them to read more, and, by degrees, begin to engage with you.
- Develop themes around their values and weave these into the narrative.
- Provide evidence in the case study that your product has worked for your clients. Quantify this success.
- Close with a subtle call to action that nudges the reader towards making contact.
What is a Case Study?
Case studies and white papers are very effective tool to promote the benefit of a product or services. If you are planning to write a case study this passage will help you to understand more about this kind of writing. Case studies are the first most popular device used to promote the business.
Case studies demonstrate how an exact condition was firstly identified, which explanation was selected to determine the issue, and a summary of the last results.
Case studies tend to be short – between 500-1000 words. In general, aim for three to five pages, and contain single graphic per page at most.
Do not try to add anything more as case studies normally accept a soft-sell approach.
Read More: How to Write a Case Study
How to Structure your case study
Mainly there are three sections to a case study.
The ‘problem’ section has to hold a punch. In other words, it has to signify something to the person who reads something that they are able to relate to.
All the time write about a topic that has important business impact for the reader. Demonstrate how your creation resolved a serious business problem what you are implying in this segment is that if they want your service, you be able to resolve their issues…
Definitely, the more explicit the case study, the more successful it will be. Case Studies that recommend solving all troubles are not taken seriously.
Highlighting the Benefits
In its place, think how the solution, or service, addresses a very explicit topic. You should be very careful here, as the whole case study is built in the region of this single issue.
Don’t dilute the concentration of the case study by addressing more than the single issue fix to one area and make clear how you can resolve the crisis in measurable and proven terms.
Case study writer should be able to demonstrate how their solutions improve operations. For example, how does it suitable for their business process?
This is an excellent area to state how your scheme plugs into other applications or costly business significant applications. You must use your conclusion when compile the last case study document. Avoid make it too technical or overfilling it with unnecessary statistics.
Compose the statistics set out so that the person who reads be able to easily grasp them and then memorize them later on.