White Papers: 9 Persuasive Writing Techniques

Here’s a question. When you’re read something and you find yourself leaning in, pen in hand, ready to make notes. What is it that makes the reading matter so interesting? For me, it happens when I’ve found the answer I’ve been looking for. It’s actually that simple. Had a problem Found an answer. What’s so […]

Training Plans: Push v Pull techniques

If you’re developing training material, consider blending push and pull techniques to ensure learners retain more of the subject matter. What’s the difference? Push gives the information to the learner. The learner is passive. Pull encourages the learner to find the information they need. The learner is active. Of course, most training materials should combine […]