Audience Analysis Checklist For Marketing Plans

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]

How can I prepare for a business writing interview?

As a writer, I’ve worked on both sides on the fence. I’ve interviewed and been interviewed for both business and technical writing positions. Let’s say you’re planning to hire someone as a writer. What should you be looking for? You can break it down into three areas: Writing skills – have they writing samples, a […]