Monthly Archives: September 2010

Market Research – What Do Customers Secretly Think of Your Brand?

This is Part One of a Ten part series on creating a Market Research Plan. The sections will roughly be the following:

1. Define What and Who You Want To Research. Who is your real target audience?
2. Define the Problem Statement
3. Develop a Market Research Proposal
4. Design the Research Study
5. Develop Your Market Research Proposal
6. Test the Market Research Design
7. Collect Data
8. Analyze and Interpret the Data
9. Report the Results
10. Next Steps