If I could show you a way to generate leads – with very little cost and not that much effort – would you be interested? Who wouldn’t, right? As a lead generation tool, I came across white papers by accident. One of my colleagues had left technical writing and moved into a new field. We’d […]
The Secret of Warren Buffett’s Business Writing Style
August 4, 2010 By
‘The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.’ Warren Buffett. 15 White Paper Templates for only $19.99 How to Write an Executive Summary that Generates Interest Your Executive Summary should excite the reader and help them understand the key results and conclusions in your business document, […]