What does Audience Analysis really mean? What’s the difference between a persona and a customer profile? Learn how to develop personas, user profiles, and perform audience analysis before you build your products.
30 page MS Word template and an MS Excel spreadsheet with 130 entries. Use this template to learn more about the target audience for your projects and what they want to achieve, for example, read your user guide, visit your website or buy your product.
Audience Analysis Writing Skills
Summary: audience analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for.
J.K. Rowling said that she never wrote with a specific audience in mind. When she started to write Harry Potter in a cafe, her priority was to get the story down first and let the rest take care of itself.
Documents fail for many reasons. One common mistake is to adopt a ‘one size fits all’ approach to your audience. This works only when generic material, usually of a non-technical nature
During the Audience Analysis phase, you need to create User Profiles to help you get better results for the market research. What this means is that before you start in-depth marketing activities, you identify the user groups you plan to target before you start any coding, writing, or promotional work.
If you use Netflix, you’ll be familiar with the way it tries to anticipate your interests and suggest movies according to your previous viewing patterns.
What’s interesting here is that it’s quite good at it. After using it for a few months, Netflix has started to suggest movies that, reluctant though I am to admit it, are usually what I like. So far, so good.
One of the simplest ways to improve your Marketing Plan, is to use Focus Groups to gather data about your target audience. You don’t need a large budget to do this. Indeed, most of the audience analysis demographics we capture are performed in small focus groups with 5-10 people
Let’s pretend for a moment that you’re writing a movie. Where would you start? In the old days before the film industry became just that, an industry, maybe you could get away with writing a great script and creating a movie. Though there are exceptions, for the most part, that’s all changed
Audience analysis helps you connect the products you want to sell to the ideal customer you want to sell to. To achieve this, use different audience analysis techniques to define these customer group so you can tailor products and services accordingly.
User profiles help connect customer needs to specific products and services. Your ability to define accurate user profiles influences your content strategy, communication plan, and product development.
5 Ways to Improve Audience Analysis Skills
If you’re looking for ways to improve your audience analysis and conduct better market research, then this checklist will get you started.
How to Create User Profiles for your Marketing Plan
Why do we need user profiles? Different reasons. The main one if that when we are starting out, saying building an educational product, we may have an idea of who will think will buy the product. We’re not sure but that’s our ‘gut instinct.’
The next stage in developing audience analysis profiles is deciding when you have enough information to start writing your marketing or business planning. The more you know about your audience, the better you can craft your core message.