White Paper Writing Tips

To help you write, format, design, and promote your white papers, we’ve written tutorials, created templates, and made videos.

White Paper Writing Tutorials

5 Reasons Why Your White Papers Don’t Work

What’s the most common mistakes when writing white papers? It’s not easy to write a white paper. Unfortunately, many white papers are difficult to digest and come across as though slightly ‘nerdy-types’, locked in research labs, prepared them with very little consideration for their readers

How to Use White Papers for Strategic Advantage

According to market research, white papers are the first port-of-call for decision-makers when investigating a product. Decision-makers, such as CIOs and IT Managers, are under tremendous pressure to make the correct choice when choosing a products and/or service.

What is a B2B White Paper?

A B2B White Paper is a document used by sales and marketing teams to generate interest in a specific trend, topic, or technology. So, how do you write a white paper? Before you start writing, you need to know what it is, right? I know that sounds obvious but one of the difficulties with white papers is that they mean different things to different people.

How to Grow your Business Writing White Papers

How can you use white papers to generate leads? One of the differences between this document and other types of sales materials is that person who reads it tends to be involved in decision-making.

How to Structure a B2B White Paper

In this article, I’ll show you how to write an effective white paper that gets your company noticed and the pitfalls to avoid if you’re new to this area.

How to Write ”Spellbinding’ White Papers

Remember, white papers are developed for high-end products, for example, choosing a content management system, an IT infrastructure, or mobile security equipment

Writing your first white paper? Start with an outline

Why do we need to create an outline? An outline helps you with the following.

3 Mistakes to Avoid When Writing White Papers

If I were to ask you, “What’s the most important part in writing white papers? You’d say…

How I Make Money Writing White Papers

If you’ve got good writing skills and have in-depth subject matter expertise, you should be able to generate additional income by writing white papers.

White Papers: Persuasive Writing Techniques

Here’s a question. When you’re read something and you find yourself leaning in, pen in hand, ready to make notes. What is it that makes the reading matter so interesting?

10 Ways to Make B2B White Papers More Interesting

If I could show you a way to generate leads – with very little cost and not that much effort – would you be interested? Who wouldn’t, right?

How Much Can You Charge For Writing a White Paper?

White paper writing: how much can I charge? There are three ways to get paid to write white papers.

Checklist for Writing White Papers

When writing white papers, the document review phase helps you identify gaps, improve the organization, correct flaws in the narrative, and iron out other weaknesses.

How to Make Your White Paper Title More Interesting

Your white paper gets one attempt to make a good first impression. The title of the white paper needs to clever, witty, interesting, odd, or different enough to stand out.

White Papers: How to Write Better Titles

An interesting title always stands. How do most people find white papers? Google. Now that you know that…

White Papers: Is there enough interest to justify writing it?

Before you start writing your next white paper, use this checklist to see if there is sufficient interest in the topic.

SEO Best Practices for White Papers

Creating an SEO-friendly white papers ensures you rank higher in search engine results, which leads to more publicity, media coverage, and business.

What is a B2B White Paper?

White papers discuss a specific business issue, product, or competitive situation. They summarize information about a topic, for example the results of a survey or study and suggest a ‘proposal for action’, with the research data providing the justification for the action.

Guidelines for Writing White Papers

In some ways, the effectiveness of your white paper depends largely on the persuasiveness of your argument combined with a nice, sharp presentation.

How to Structure a White Paper

In the IT industry, the white paper has become a popular tool for promoting a new product or service. It’s frequently used in tandem with case studies and other sales literature as part of an overall marketing campaign.

Origin of White Papers

In this article, we’ll look at the history of the white paper. Part of the confusion is that there are two types of white papers

PDF – How to write a White Paper

10 page tutorial to get started in white paper writing.

Why Your White Papers Don’t Work?

It’s not easy to write a white paper. And reading them can also be quite a challenge!

How to Grow Your Business By Writing White Papers

How can you use white papers to generate leads? One of the differences between this document and other types of sales materials is that person who reads it tends to be involved in decision-making.

A business writing tip from… Niccolo Machiavelli

What has Machiavelli got to do with white papers? You’d be surprised.


What is a white paper?

Learn how to use white papers to generate sales, increase traffic, and position your company experts. IDG research found that:

  • 27% of online shoppers prefer white papers with attractive cover pages and layouts
  • 24% said the design of the white paper influenced their buying decision
  • 23% said it impacts if they shared it with peers

How to Write a Technology White Paper to Increase Sales

This video tutorial explains how to structure, format, and design your white paper to increase sales, establish authority, and generate sales.

How to use Social Media to research, write and promote your white paper

How to use Twitter, Facebook, and LinkedIn to write your white paper and use them to generates leads later on. Also explains how to use Quora and other social media sites to connect with influencers.

How to write an Executive Summary for your White Paper

Need to write an executive summary for your white paper? This tutorial shows you how to do this with lots of examples and tips.

How to write a White Paper

This detailed tutorial (14 min) shows you how to write, improve, format, and review your white papers, with examples and screenshots from Accenture, Samsung, IBM, Apple, and Facebook white papers.


Our White Paper template pack includes 5 templates in MS Word™ format, which can be easily modified to meet your next project. You also get free tutorials on How to Write White Papers and  How to Improve your White Papers.