What’s the most common mistakes when writing white papers? It’s not easy to write a white paper. Unfortunately, many white papers are difficult to digest and come across as though slightly ‘nerdy-types’, locked in research labs, prepared them with very little consideration for their readers
According to market research, white papers are the first port-of-call for decision-makers when investigating a product. Decision-makers, such as CIOs and IT Managers, are under tremendous pressure to make the correct choice when choosing a products and/or service.
A B2B White Paper is a document used by sales and marketing teams to generate interest in a specific trend, topic, or technology. So, how do you write a white paper? Before you start writing, you need to know what it is, right? I know that sounds obvious but one of the difficulties with white papers is that they mean different things to different people.
Here’s a question. When you’re read something and you find yourself leaning in, pen in hand, ready to make notes. What is it that makes the reading matter so interesting? For me, it happens when I’ve found the answer I’ve been looking for. It’s actually that simple.
Before you start writing your next white paper, use this checklist to see if there is sufficient interest in the topic. How do you know there is enough interest in your white paper to justify writing it?
White papers discuss a specific business issue, product, or competitive situation. They summarize information about a topic, for example the results of a survey or study and suggest a ‘proposal for action’, with the research data providing the justification for the action.
In the IT industry, the white paper has become a popular tool for promoting a new product or service. It’s frequently used in tandem with case studies and other sales literature as part of an overall marketing campaign.
Our White Paper template pack includes 5 templates in MS Word™ format, which can be easily modified to meet your next project. You also get free tutorials on How to Write White Papers and How to Improve your White Papers.
White Paper Templates: Screenshots
In the following section, we provide screenshots of all 15 MS Word templates.
Green Energy theme – ideal for environmental, health, and energy-related white papers.
You can use this automobile themed white paper template for automobile, car, and motoring. It also works well for retro, fashion, and design orientated white papers. It has a nice, positive energy that can complement other documents.