Audience Analysis Template (30 page MS Word + MS Excel with 130 entries)

The Audience Analysis Template includes a 30-page MS Word template and an MS Excel spreadsheet with 130 entries.

Use this template to learn more about the target audience for your projects and what they want to achieve, for example, read your user guide, visit your website or buy your product.

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The worksheets include 130 points you can use to capture demographic date so that you have a more holistic view of their wishes, desires, fears, and preferences.

This template will help you understand:

  • How your audience benefits from your product, service, or project.
  • Identify the results you want to achieve for the target audience.
  • The current attitude towards your products/services.
  • Identify the gap between the current state (where you are now) and the desired result.
  • Determine the target audience’s level of interest in or motivation for using your product or service.
  • Capture their preferences for giving and receiving information.
  • Use this template to create a target audience profile (TAP) of your business.

Audience Analysis Template: Screenshots

These are screenshots of some of the templates included in this template pack.

Audience Analysis: Excel Template

Audience Analysis: Table of Contents

1 Introduction
1.1 Overview
1.2 Purpose
1.3 Background
1.4 Scope
1.5 Methods used
1.6 Assumptions
1.7 Constraints
1.8 Risks
1.9 Points of Contact

2 Audience Types

3 How to Determine your Audience

3.1 Knowledge
3.2 Needs
3.3 Other Characteristics

4 Common Issues
4.1 Multiple Audiences
4.2 Variability

5 How to Perform Audience Analysis

6 Audience Analysis Worksheet
6.1 Audience Identity
6.2 Attitude and Personality
6.3 Result
6.4 Expectations
6.5 Current State
6.6 Gap Analysis
6.7 Solution
6.8 Benefits
6.9 Costs
6.10 Prerequisites
6.11 Audience Profile Demographics
6.12 training
6.13 outcomes
6.14 situational audience analysis
6.15 reading characteristics
6.16 cultural characteristics

7 Appendix A: Acronyms, Abbreviations & Definitions

8 Appendix B: Related Documentation

Instant Download – Only $9.99!

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Product Specifications

File Format: The templates are in Microsoft Word  (.docx) and Excel format (.xlsx).

File Size: The Download file is 5 MBs.

Opening the Files: You don’t need any special software to unzip the files. To unzip the files, right click on it, then select Extract, and save it to your computer.

Getting Started: Depending on your MS Office settings, the files may say Read Only when you open them. If this occurs, click FileSave As and save the files. There are no security settings on any of the files.

Images: All of the images in the templates are copyright free.

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FAQs

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Here is a sample list of our customers.

Technical Support

I am here to help you with any questions. You can contact me directly if you need any helping using these templates.

What file formats do the templates work in?

The files work in MS Word 97, 2003, 2007, Office 2010, Office 2016, Windows 7, XP, Vista, and Apple iWork (if you have Word for Mac), and Google Docs.

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After you make the payment, you are sent an email. This has a link to a Download Page from where you can save the templates,

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By default, when you download the files, they are saved to the Download folder on your computer.

What is the refund policy?

We offer a 60 days refund policy.

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Please email ivan at klariti.com or info at klariti.com or ivanawalsh at gmail.com. Please include your order number.

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Just drop us a line with the order number. We’ll send it out.

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It shows how to order templates, how can you pay (with PayPal or with Credit Cards), and how to download the template.

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After you buy the order, you’ll get an email with a link to download the templates.

If you have any problem downloading the templates, send me the order number and I will get back to you.

Please allow 12 hours for a response as our time zone may be different than yours.

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Note: You do NOT need a PayPal account to place an order. You can pay for your order using your credit or debit card.

Read How to Pay with Your Credit Card (Instead of PayPal) here.

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  • Tel: 00.353.860.886.349
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As we’re in Europe, there may be a time difference when getting back to you.

Again, if there are any problems, just let me know.

Regards,

Ivan Walsh