One post tagged with "Product Documentation"

I spent time with a manufacturing company recently, and they showed me their product factsheet. It was pages of dense specifications, charts, and compliance certifications—the kind of document that puts people to sleep. Then I asked a simple question: "What problem does this product solve?" The team looked blank.

That's when it hit me. Most factsheets are written like instruction manuals for internal use. They list specs, dimensions, and certifications, but they never explain why anyone should care. And that's a problem, because factsheets are often the first thing customers see when they're trying to understand what your product actually does.

A friend in sales told me their biggest frustration was customers asking basic questions already answered in the factsheet—but written in such technical language that nobody bothered to read it.