technical-writer-ivan-walsh-chinaWorking in China means more business and less technical writing, especially proposal development, web marketing case studies and white papers. As some friends I hang out with on LinkedIn are also moving into biz writing, I thought I’d add a few tips here. While there is some overlap with technical writing, it does require a different mindset, for example, to understand the emotional drivers that persuade customers to accept or reject business proposals.
Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business. If you are planning to write a case study this passage will help you to understand more about this kind of writing. What Is […]
I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. ‘What the heck is a case study?’, ‘How long is it?’, ‘What is the format?’ ‘How much […]
Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business. If you are planning to write a case study this passage will help you to understand more about this kind of writing.
Martha asked me, “I want to put a template or guidelines to my team members as a result of my research about the good way to write a proposal.” One of the problems if you’re new to writing business proposals is where to start, especially if you have to write with a team rather than by yourself. Where do you start?
Yosef Mackler explains that “Before you even begin to put pen to proposal paper, consider that comprehensive preparation is critical to the ultimate success of your submission. Such preparation involves extensive thinking, reading, networking, and research.” Download Now for only $19.99 He then outlines four areas that need considerations: Know your research field Select a […]
What is a marketing case study? A Case Study is a type of marketing document that describes the problem statement, solution, and benefits of deployed solution. One critical value to prospects on the buyer’s journey is that it quantifies the success of the solution; for example, by implementing RoboCRM, we increased sales by 25% in […]
You can automatically correct typos, misspelled words, and incorrect capitalization using the AutoCorrect feature in Word. For example, if you incorrectly type erport, AutoCorrect will replace what you have typed with “report.” Or if you type ‘Teh Executrie summary states’, AutoCorrect replaces what you have typed with “The Executive Summary states.” You can also use […]