The BBC quotes research from Barclays Bank which shows that semi-retired workers are responsible for 50% more start-ups than 10 years ago. In the UK, 67% of small business owners are over 45, while a mere 8.7% are under 34. Such data suggests that running a business actually plays to the strengths of older people. […]
Tag Archives: Writing
08
Jun
Jun
technical-writer-ivan-walsh-chinaWorking in China means more business and less technical writing, especially proposal development, web marketing case studies and white papers. As some friends I hang out with on LinkedIn are also moving into biz writing, I thought I’d add a few tips here. While there is some overlap with technical writing, it does require a different mindset, for example, to understand the emotional drivers that persuade customers to accept or reject business proposals.
11
Feb
Feb
Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business. If you are planning to write a case study this passage will help you to understand more about this kind of writing.
Martha asked me, “I want to put a template or guidelines to my team members as a result of my research about the good way to write a proposal.” One of the problems if you’re new to writing business proposals is where to start, especially if you have to write with a team rather than by yourself. Where do you start?
26
Nov
Nov
Yosef Mackler explains that “Before you even begin to put pen to proposal paper, consider that comprehensive preparation is critical to the ultimate success of your submission. Such preparation involves extensive thinking, reading, networking, and research.” Download Now for only $19.99 He then outlines four areas that need considerations: Know your research field Select a […]
