Style guides? Hmmm. A nice idea but are they really worth the effort? One of the difficulties for small companies is that the time and effort it takes to create a style guide doesn’t seem to justify the effort. There is always something more important to do. The problem is that the moment you bring someone into […]
Tag Archives: Style Guide
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Look at how Hemingway does it. His writing style is crisp, direct and engaging. All the signs of a great writer. Look at how he makes long sentences short, mundane subjects interesting, and clips along at a nice pace. And without ever losing the thread. Business writers can use these techniques to improve business plans, […]
Martha asked me, “I want to put a template or guidelines to my team members as a result of my research about the good way to write a proposal.” One of the problems if you’re new to writing business proposals is where to start, especially if you have to write with a team rather than by yourself. Where do you start?
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