Look at how Hemingway does it. His writing style is crisp, direct and engaging. All the signs of a great writer. Look at how he makes long sentences short, mundane subjects interesting, and clips along at a nice pace. And without ever losing the thread. Business writers can use these techniques to improve business plans, […]
Of the three main social media sites, which one gives you the best return? Well, I’ve had some reservations about LinkedIn (http://www.linkedin.com/in/ivanwalsh) and didn’t join up until last year. Most of the folks I spoke to didn’t seem to get much return from it and looked elsewhere, mostly Facebook. I should add that most of […]
A quick search on Google shows us that the business community has some strong opinion on the value of business plans. Some deride them as antiquated whereas others see them as the foundation stone for a business growth. Who’s right? Well, it would be nice if someone did some research on the value of business […]
The BBC quotes research from Barclays Bank which shows that semi-retired workers are responsible for 50% more start-ups than 10 years ago. In the UK, 67% of small business owners are over 45, while a mere 8.7% are under 34. Such data suggests that running a business actually plays to the strengths of older people. […]
technical-writer-ivan-walsh-chinaWorking in China means more business and less technical writing, especially proposal development, web marketing case studies and white papers. As some friends I hang out with on LinkedIn are also moving into biz writing, I thought I’d add a few tips here. While there is some overlap with technical writing, it does require a different mindset, for example, to understand the emotional drivers that persuade customers to accept or reject business proposals.
The more you sell, the more complaints. Nothing personal. Oscar Wilde said, ‘the only thing worse than being talked about, is not being talked about.’ It’s the same on the web. If you plan to run a business, you better get ready to deal with the complaints.
We’ve sold more than $600,000 of goods in three years. On good days, we do $4,000. Most days it’s about $2,000. That’s each day, every week, every month. We’ve learnt a few things. The #1 lesson I learnt is… take real good care of your customers and they’ll come back, and come back again, and come back again. Believe me, this is much better than chasing down new customers.
Roger Fisher best-selling business book on successful negotiations, Getting to Yes: Negotiating Agreement Without Giving In focused on how to gain mutual agreement between parties without confrontations. Its premise was that both parties want to get to “Yes.” You’ve read hundreds of article along the same lines. But not everyone is into win-win. Today, we’re going to look at getting to No.
Should you use a role model to develop your business? Maybe you should: the top business magazines say, ‘be yourself, be authentic, share your story’ Or maybe you shouldn’t. For entrepreneurs, using a role model creates a dilemma. Does it mean you’ve sold out? Do you lose street cred? Can you really copy someone else and be true to yourself?
Like experiments? Try this the next time you go out. Keep an eye on the waitresses and see who they touch, where they touch and when they touch. Understanding the power of touch, both inside and outside the office, can make a significant difference to your career. If you get it right! And you’d be forgiven for thinking that the leggy blondes, (or tall handsome waiters) would get the bigger tips. Doesn’t work like that. Here’s why.
One proven way to save time, money and frustration as you build your business is to outsource as much work as possible to skilled, but cost-effective, specialists. For example, web designers, writers, programmers, accounts, finance…
I’ve started to use my social networks more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn.
Doyle Slayton gives two tips to keep you winning against your fiercest competitor. Remember what makes you different and why is that better? And then create opportunity around your competitor’s weakness? ‘There is no room to be timid. Be professionally aggressive and crush the competition!” Do you think this is true? 2 Ways to Outsell […]
Daniel Isenberg on HarvardBusiness.org asks if you should you join the millions of people who take the plunge and start their first ventures? He believes that there is a ‘gut level “fit” for people who are potential entrepreneurs.’Internal drivers that compel people to create their own business. To demonstrate this he’s developed a 2–minute Isenberg […]
What is a marketing case study? A Case Study is a type of marketing document that describes the problem statement, solution, and benefits of deployed solution. One critical value to prospects on the buyer’s journey is that it quantifies the success of the solution; for example, by implementing RoboCRM, we increased sales by 25% in […]