Tag Archives: Business Plan

How to Get Your Site Verified on Google.com

Google Webmaster Tools is one of the hidden secrets on Google. Use this to add your site directly to its index, verify that Google sees your site (and sub-domains), and also fix the errors it has identified. Split testing has shown me that sites indexed this way perform better than sites that rely on xml […]

How to Create Your First Social Media Marketing Campaign

When implementing any type of marketing campaign it is wise to first take a step back and decide how to develop your campaign. Many companies are have made the executive decision to go forward with social media—they just aren’t so sure what to do.

Case Study: Guidelines on Length, Font & Format

Most case studies are between two-or-three pages and in the range of 500-900 words, although some tend to run longer. Try to aim for three pages, and include one large graphic per page. Anything more than this and it begins to feel like hard sell advertising; case studies adopt a more subtle soft-sell approach. Energy […]

2 Ways to Outsell Your Fiercest Competitor

Doyle Slayton gives two tips to keep you winning against your fiercest competitor. Remember what makes you different and why is that better? And then create opportunity around your competitor’s weakness? ‘There is no room to be timid.  Be professionally aggressive and crush the competition!” Do you think this is true? 2 Ways to Outsell […]

How to Write B2B Case Studies

Case studies are an effective B2B promotional tool especially when your products and services are intangible, expensive, highly technical or provide benefits that are not instantaneously derived upon purchase. Supporting marketing collateral that tells the stories of other customers’ experiences with what you are selling are often useful to share with prospects during the sales […]

5 Ways to Raise Money for Your First Business

Starting a business is stressful, we all know that, but did you know that small businesses make up around half of all U.S. private-sector workers, and have generated 64% of net new jobs over the past 15 years? With new businesses popping up more and more, what are these current and new business owners doing […]

How to Give an Elevator Pitch

What do you feel when people say, “and tell me about yourself?” Most of us dread giving the elevator pitch – the story of your life in 60 seconds. Scary, isn’t it? It doesn’t have to be. The mistake everyone makes is to take a deep break, force a smile, and then starting ploughing ahead. […]

How to Write the Executive Summary for Business Plans – Part 3

Companies seeking capital often ask how long the Executive Summary of their business plan should be. [Learn more about these Business Plan templates here] See: How Google’s ‘Micro Moments’ will affect your business The answer depends upon the use of the summary, mainly determining if it precedes the full business plan, or it will be used […]

Proposal Writing: How to Analyze the Buyer’s Mindset

In theory, responding to an RFP should be a simply task. As each RFP has a fixed set of requirements you, the bidder, should simply have to answer these in order to be considered. Download Now for only $19.99 [ Learn more about these Proposal Templates ] Proposal Writing: how to analyze the buyer’s mindset Let consider the […]