Category Archives: Business Plan Templates

How to write a business plan

How to Write the Executive Summary for Business Plans – Part 2

First impressions count. For this reason, you need to pay special attention to the Executive Summary. If your clients or investors don’t get past the Executive Summary, then the rest of your document will go unread. This also raises the question: Should you write your Executive Summary before or after you’ve written your Business Plan? […]

How to Give Your Boss ‘Upward’ Feedback

I never give advice. Let me rephrase that. I never give unsolicited advice. If you don’t ask for my opinion, I don’t give it. It’s not because I don’t want to help you. I do. It’s because people value what they pay for. And the ‘ask’ in asking for an opinion is a type of payment… and Trust is the currency. This brings us to the tricky subject to giving feedback to your boss. When do I give my opinion? How do I phrase things to avoid offense? What happens if I get it wrong? Here are a few ideas.

How to Create Your First Social Media Marketing Campaign

When implementing any type of marketing campaign it is wise to first take a step back and decide how to develop your campaign. Many companies are have made the executive decision to go forward with social media—they just aren’t so sure what to do.

What You Can Learn From BMW’s Innovation Philosophy

How Would You Re-Define BMW’s Innovation Philosophy? How do you define innovation? Graham Horton has translated BMW’s definition of innovation for those who don’t speak German. I (used to) speak a little German and hope to get the original translation from Graham.