21-Page Case Study Writing eBook

Struggling to write your first case study?

It looks so easy until you sit down and try to do the actual writing.

Well, the good news is that we’ve got you covered. As you’ve probably seen, we’re refreshed all the case study templates AND to get you up and running include a 21-page tutorial.

It covers quite a lot. From developing personas, creating the structure, to checking that it’s all in place. I think you’ll like it. Scroll down to take a peek at the screenshots.

Got a question? Send them over and I’ll get back to you.

Klariti – How to Write Case Studies ebook

How to Write a Great Case Study

If you’ve been commissioned to write a case study, or are interested in starting a lucrative career as a marketing writer, this 21 page tutorial should give you a solid understanding of the fundamentals involved. The tutorial explains:

  • What is a Case Study
  • Why write a Case Study
  • Length, Format and Presentation
  • How to Structure your Case Study
  • Areas to Highlight
  • Last Words

Case Study tutorial Table of Contents

What is a Case Study

How to Gather Information for your Case StudyHow to use storytelling in your Case StudyHow to Define the Case Study format

How to layout your Case Study

Case Study Information Gathering Form

It also includes an Information Gathering form to gather information for your case study, such as your client’s background, partners involved in the project, and technical aspects of the technologies deployed in the solution. Once you have this information at your disposal, you are in a much stronger position to begin your case study.

Overcoming Case Study Writer’s Block

Stuck?

Looking for a few suggestions to start writing:

  • Research and identity the type of personas in the target organization that you want to reach.
  • Craft personas that reflect each of their needs.
  • Use storytelling techniques to create a connection with the reader that encourages them to read more, and, by degrees, begin to engage with you.
  • Develop themes around their values and weave these into the narrative.
  • Provide evidence in the case study that your product has worked for your clients. Quantify this success.
  • Close with a subtle call to action that nudges the reader towards making contact.

Thousands of templates to jump start your project

Acceptance Test Plan

Contingency Plan

Software Development Templates

Acquisition Plan

Conversion Plan

Software Requirements Specification

Action Plan

Cost Benefit Analysis

Software Testing

API Documentation

Database Design

Standard Operating Procedures (SOP)

Audience Analysis

Datasheet

Statement of Work

Availability Plan

Deployment Plan

System Administration Guide

Bill of Materials

Design Document

System Boundary

Business Case

Disaster Recovery Plan

System Design Document

Business Continuity

Disposition Plan

System Specifications

Business Plan

Documentation Plan

Technical Writing Templates

Business Process

Employee Handbook

Test Plan

Business Requirements

Error Message Guide

Training Plan

Business Rules

Expression of Interest

Transition Plan

Capacity Plan

Fact Sheet

Troubleshooting Guide

Case Study

Feasibility Study

Use Case

Change Management Plan

Functional Requirements

User Guide

Communication Plan

Grant Proposal

Verification and Validation Plan

Concept of Operations

Implementation Plan

White Papers

Concept Proposal

Installation Plan

Work Instructions

Configuration Management Plan

Interface Control Document

Software Development Templates

Acceptance Test Plan

Maintenance Plan

Software Requirements Specification

Acquisition Plan

Market Research

Software Testing

Action Plan

Marketing Plan

Standard Operating Procedures (SOP)

API Documentation

Needs Statement

Statement of Work

Audience Analysis

Operations Guide

System Administration Guide

Availability Plan

Policy Manual

System Boundary

Bill of Materials

Project Plan

System Design Document

Business Case

Proposal Manager Templates

System Specifications

Business Continuity

Proposal Template

Technical Writing Templates

Business Plan

Quality Assurance Plan

Test Plan

Business Process

Release Notes

Training Plan

Business Requirements

Request for Proposal

Transition Plan

Business Rules

Risk Management Plan

Troubleshooting Guide

Capacity Plan

Scope of Work

Use Case

Case Study

Security Plan

User Guide

Change Management Plan

Service Level Agreement (SLA)

Verification and Validation Plan

Communication Plan

Setup Guide

White Papers

Concept of Operations

Social Media Policy

Work Instructions

Concept Proposal

Contingency Plan

 

Configuration Management Plan

Conversion Plan