Monthly Archives: June 2015
Rule #1! You can’t describe what you don’t understand. We agree? You can try and fudge it, but the people reviewing the document will see through it. I will. You would. Maybe you can try and cheat by cobbling together material that others have written, but it doesn’t work. Anyway, that’s not writing. It’s just […]
Jun
What are the three documents most potential customers wants to read? I’d say it’s white papers, case studies, and product brochures. The first sets the scene, the second shows you how it works, and the third… this tells you how and why it works. Of the three, product brochures are the least sexy. But they’re […]
Jun
What happens the moment you hear, ‘I’m going to be brutally honest with you’? I tend to filter out the honest part and tense up, wondering about the brutal part. You the same? You sense what’s coming next. It doesn’t feel good. We’re ‘brutally honest’ when someone annoys us but we can’t say it to their […]
Ivan asks if less money, but greater personal freedom, is what encourages people to run their own home-based business. In this video, taken in Beijing’s Capital Museum, Ivan says that working a flexible schedule outside of 9-5 frees up time to do things an office job wouldn’t let him. See if you agree.
Why aren’t you using video to create more content? I took this video when heading to a museum in a Beijing taxi. It won’t win any academy awards but it has a certain charm. For me, shooting videos just makes sense. You can always find five minutes to flip open your phone and press Record. You […]
