Monthly Archives: March 2015

Video: How to Develop a Better Writing Routine

What’s the difference between a routine and a chore? I think the problem we have with routines is that they feel like a grind. They become a chore. You keep looking for ways to put them off, find loopholes, ways to get out. Here’s a video I put together about it. See if this helps. […]

How to Write the Conclusion Section of your Business Plan

This tutorial explains how to write the conclusion for a business document, for example, a report, thesis, project, or any document that needs a section to gather together the main points. The structure of the conclusion is as follows: Reviewing this conclusion, we can see that it mirrors the structure of the executive summary. This […]

How to Write the Executive Summary for Business Plans – Part 1

In a business plan, should the executive summary go before or after the table of contents? The confusion arises as the executive summary is part of the main document – it’s a standalone document that accompanies the main document, a type of deluxe preface – and so could go before the table of content. Download […]

How to Design a Table Layout

Use tables to help readers understand large amounts of data which otherwise may take several paragraphs to describe. The main parts of a table are: Table number – number every table and use the same numbering format throughout the document. Title – provide a brief but descriptive title. You don’t need to write a complete […]

How to Format White Papers (with video tutorial)

How we write white papers has changed. In the past, they were longer, more academic, and less visual. Today, white papers are used as a type of marketing tool, a form of lead generation. Because of this business writers need to adjust the tone, voice, style, and format of white papers, especially those which will […]

White Papers: Is there enough interest to justify writing it?

Before you start writing your next white paper, use this checklist to see if there is sufficient interest in the topic. How do you know there is enough interest in your white paper to justify writing it? Writing a white paper takes between five to twenty days. Before starting the writing project, we should check […]

White Papers: 9 Persuasive Writing Techniques

Here’s a question. When you’re read something and you find yourself leaning in, pen in hand, ready to make notes. What is it that makes the reading matter so interesting? For me, it happens when I’ve found the answer I’ve been looking for. It’s actually that simple. Had a problem Found an answer. What’s so […]

White Papers: SEO Tips for PDFs

Creating an SEO-friendly white papers ensures you rank higher in search engine results, which leads to more publicity, media coverage, and business. There are three places you should concentrate on to make your white papers more SEO friendly: When writing, so the content is styled and formatted correctly When converted to PDFs, so it’s indexed […]

White Papers: How to Create an Outline

Why do we need to create an outline for our white paper? An outline helps you with the following: Keep track of all the moving parts Identify the main sections at a glance Help you to structure the document Identify gaps Ensure that themes are mentioned in the correct location Help you transition from one […]

How to Start a Career as a Business Writer (with examples)

Let’s say you want to change careers and start as a business writer. Where do you start? What courses do you need to take? Is there a professional organization you should join? In most cases, no. Starting as a freelance business writer is more about starting a small business, which happens to be about business […]

How can I improve my business writing skills?

Your ability to communicate effectively, persuade others, and motivate teams are influenced by your writing skills. While some people appear to be born great writers, others get there by practice. Let’s look at how you can improve your business writing skills. Set a writing goal Be specific. Decide to improve one area of your business […]