Monthly Archives: February 2015

Release Notes: Best Practices with Salesforce and Dropbox Examples

This tutorial explains how to write, format, and publish release notes. It also shares best practices, guidelines and examples from Dropbox and Salesforce. Download: Release Notes template package with 2 pre-formatted templates in MS Word. Download Now for $7.99- Buy Here! Learn more about these Release Notes Templates Download a MS Word Release Notes template here. […]

Audience Analysis Checklist For Marketing Plans

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]

An Audience Analysis Tip from Somerset Maugham

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Somerset Maugham, the writer of The Razor’s Edge, said that you can never know your characters well enough. […]

Screenshot Guidelines for iOS, Android, and Technical Documents

Summary: The quality of your screenshots affects how customers perceive your products, use your software, and deal with error messages. The following guidelines can be applied to different types of technical and business documents. The final section provides screenshot guidelines for Android and iOS applications, for example, if you want to submit apps to Google […]

12 Simple Writing Exercises

Summary: If you want to more develop a more efficient writing routine, use the following exercises to warm up and get started faster. Do you find it hard to get started with your writing? Here’s a suggested approach to get started, stay focused, and avoid writer’s block. Location – find a place to start. Like […]

Fear of Success v Fear of Failure

Why is speaking in public the most common fear in the world? Is it because when you put yourself on stage, you’re saying you’re the expert, you’re the one others should listen – you’ve made it? You’re a success. Others are getting there. Maybe that’s not true. Maybe it’s more nuanced that that. But I […]