Monthly Archives: February 2015

Audience Analysis Checklist For Marketing Plans

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]

An Audience Analysis Tip from Somerset Maugham

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Somerset Maugham, the writer of The Razor’s Edge, said that you can never know your characters well enough. […]

Screenshot Guidelines for iOS, Android, and Technical Documents

Summary: The quality of your screenshots affects how customers perceive your products, use your software, and deal with error messages. The following guidelines can be applied to different types of technical and business documents. The final section provides screenshot guidelines for Android and iOS applications, for example, if you want to submit apps to Google […]

12 Simple Writing Exercises

Summary: If you want to more develop a more efficient writing routine, use the following exercises to warm up and get started faster. Do you find it hard to get started with your writing? Here’s a suggested approach to get started, stay focused, and avoid writer’s block. Location – find a place to start. Like […]