Monthly Archives: February 2014

10-Step Action Plan to Increase ‘Offline’ Sales

It’s easy to confuse Action Plans and To Do lists? From one angle, they both have the same objectives. What I find is that I often end up with lots of to do lists, which are really hard to keep track of. And, it’s very difficult to see if they’re working or making any real difference. After […]

Audience Analysis Tutorial for Beginners

Let’s pretend for a moment that you’re writing a movie. Where would you start? In the old days before the film industry became just that, an industry, maybe you could get away with writing a great script and creating a movie. Though there are exceptions, for the most part, that’s all changed. The role of […]