Monthly Archives: October 2013

How to reply to: “Is that the best you can do?”

Is one way of challenging others. It’s a slight twist on the carrot v stick approach. Instead of praising others, possibly when you know they could do better, it encourages the person to see if they can up their game. You begin to think, ‘Maybe he’s right. Is that the best I can do?’ The Scotland […]

The Michael Phelps Action Plan Tip

He’d just won. The first time I saw Michael Phelps was the interview that followed afterwards. Somehow I’d missed the race. ‘We’re not there yet.’ What caught my attention – and this came up a lot during the Olympics – was that even though he’d just won his fourth of fifth medal, his focus was […]

Why I write for Google not Humans

Should you write with specific keywords in mind? SEO experts will say Yes. Keyword density is frequently promoted as a guaranteed way to rank high on Google. Maybe it works but I’m not convinced. The problem with writing with specific keywords in mind is that the result is cold, awkward, and ineffective. I know it’s […]

What is ‘Job Security’?

Summary: Long-term job security is gone, even in communist countries. Automation, outsourcing, and robotics affect the future of 9-5 employees. This Klariti tutorial will explain how to protect your long-term options by becoming less reliant on tradition lines of business and looking at alternatives ways to generate income. Does job ‘security’ really exist anymore? True […]

How to move from (Amateur) Blogging to (Professional) Writing

It seems snobbish, doesn’t it? Dividing people into different categories. On one side, formally-educated writers; on the other, dynamic bloggers breaking down the old rules. So, which one is best? Writer v Bloggers: Which One Are You? Let’s flip this around. In reality, neither are ‘best.’ They both offer different types of services. However, I […]

4 Business Writing Tips for Non-Native English Speakers

One of the differences between what they teach kids in high school these days and what I was taught is… business writing skills. When I went to school we studied Macbeth, Lord of the Flies, John Donne and Yeats. Wonderful stuff but not much use when you got into the real world. Most of us […]

J.K. Rowling: 7 Audience Analysis Writing Tips

J.K. Rowling said that she never wrote with a specific audience in mind. When she started to write Harry Potter in a cafe, her priority was to get the story down first and let the rest take care of itself. This approach may work in fiction but can you apply it to business documents? In […]