Monthly Archives: October 2013

How to reply to: “Is that the best you can do?”

Is one way of challenging others. It’s a slight twist on the carrot v stick approach. Instead of praising others, possibly when you know they could do better, it encourages the person to see if they can up their game. You begin to think, ‘Maybe he’s right. Is that the best I can do?’ The Scotland […]

How to move from (Amateur) Blogging to (Professional) Writing

It seems snobbish, doesn’t it? Dividing people into different categories. On one side, formally-educated writers; on the other, dynamic bloggers breaking down the old rules. So, which one is best? Writer v Bloggers: Which One Are You? Let’s flip this around. In reality, neither are ‘best.’ They both offer different types of services. However, I […]

J.K. Rowling: 7 Audience Analysis Writing Tips

J.K. Rowling said that she never wrote with a specific audience in mind. When she started to write Harry Potter in a cafe, her priority was to get the story down first and let the rest take care of itself. This approach may work in fiction but can you apply it to business documents? In […]