Monthly Archives: September 2013

4 Writing Tactics from Desperate Housewives (+ Audience Analysis template)

Can one hour with Eva Longoria really make you a better business writer? I guess it all depends on the angle you take. Here’s what I mean. Let’s say you feel a little bit guilty when watching your favorite TV show. You can’t help wondering if there is ANY way you could apply what’s happening […]

How to Write More Strategic White Papers

If I were to ask you, “What’s the most important part in writing white papers? You’d say… Recently, I’ve been working with clients who’ve written very good white papers – in the traditional sense – but haven’t seen the returns they expected. Do they need to change the language, the tone, length or something else? […]

What correcting other people’s grammar really says about you

Before we start. Should it be people’s or peoples? I bet you noticed that, right? I do. @denise_bryson admits, “I’m such a grammar nazi that if I spell something wrong in a tweet, I have to delete it.” Of course, Nazi is spelt with a capital N but we’ll try to be good and let […]

7 Proofreading Tips for Business Blogs

Writing is easy. Editing is hard. Affect v effect. It’s so easy to get it wrong if you’re not paying attention. One’s a noun, the other a verb. That sounds simple, doesn’t it. Of course, there are exceptions as well and if you’re not paying attention… Let’s look at how to proofread a business blog […]

3 Project Management Tips from… Hamlet

Can you see Hamlet as a project manager? Try… Keep trying… Ok, let’s ignore that he was a prince, Danish, and saw ghosts, at least for a moment. In the play much is made of Hamlet’s indecision, wavering, procrastination, and dithering. DOWNLOAD 10 Project Plan Excel Templates DOWNLOAD 10 Project Plan Excel Templates What Hamlet knew about […]