Monthly Archives: August 2011

American English v UK English: 13 Differences

The difference between American English and British English once caused George Bernard Shaw to say that the United States and United Kingdom are “two countries divided by a common language.” So, how you avoid making mistakes when writing business documents for American readers? 13 Common Problems When Writing American English …a porter in a British […]

The Ryanair Guide to Assertive Writing

A quick Google for ‘Ryanair sucks’ returns thousands of hits. It’s one of the most despised airlines in the world. And rightly so. It makes huge profits, destroys old monopolies, and ‘names and shames’ those that cross its path. As a business writer, you can learn a lot from Ryanair. I’ve studied their press releases, […]

A Project Management Tip from… General Norman Schwarzkopf

What can the military teach you about running a better business? General ‘Stormin’ Norman’ Schwarzkopf is probably one of the best known US military strategists in recent times. An analysis of how military leaders organize resources, champion team leads, and schedule conflicting priorities helps us organize our business on a smaller scale. What Business Managers […]

Why are ‘creative’ people so unproductive?

Why are creative people so difficult to manage? I think it’s because we manage others the way we’d want to be managed. And as most of us are not that creative, we don’t have much insight into how their methods. So, how do we get around this? Drummy The Problem With Managing Creative People Zoran […]

12 Ways to Align Your Marketing Plan to Product Roadmaps

Wouldn’t it be nice if your marketing plan aligned with other department’s activities? One of the reasons it’s so hard to implement a marketing plan is that what you’re trying to do may clash with other dept activities, schedules, and deliverables. This often happens when there is a dependency on the software or product development […]

10 Steps To Better Writing

Here’s a ten step formula to writing better business documents. What would you change? Write the first word. Write the first line. Write the first paragraph. Write the second paragraph. Connect the first and second paragraph. Write the third paragraph. Connect the first, second, and third. Read it aloud. Write it again. Continue writing.

How to be a Better Social Media Writer

Want to be a better social media writer? How is social media writing different from what you learn in school? This is the first in a series of articles about writing for social media. Let’s start with who you’re writing for and the best way to deliver content… that they find useful. Remember, what’s useful […]

7 Ways to Use Focus Groups for Audience Analysis

One of the simplest ways to improve your marketing plan, is to use Focus Groups to gather data about your target audience. You don’t need a large budget to do this. Indeed, most of the Audience Analysis demographics we capture are performed in small focus groups with 5-10 people. Instant Download – Only $9.99! [Learn […]