Monthly Archives: August 2011

Product Development – How to Find Early Adopters

Can power users make or break a new product, even before it hits the shelves? When developing your marketing plan, give some consideration to how power users (usually the early adopters) will relate to your product. Why is this important? Power users, especially if they have a blog, social capital, or newspaper column, will be […]

How to kill ‘killer’ headlines

I don’t know about you but I feel it’s time to bury ‘killer’ headlines. Once upon a time… killer was fresh. It had an edge. Attitude. But then it went mainstream. A bit like Talking Heads. Remember Psycho Killer? David wouldn’t write that now… or get away with it 🙂 Why Killer Headlines? Is there […]

4 Business Report Writing Tips

Do you freeze when sitting down to write long reports? While most of us can write short emails, status reports, and project plans, writing long business documents can be more difficult. How do you start? Here’s a four step approach for writing long documents. It makes it easy for you as the writer and more […]

The Jennifer Hudson Guide to Size Zero Writing

You have to admire Jennifer Hudson. When most celebrities go from ‘full-bodied’ to size zero, there’s a backlash, especially from loyal fans who feel they’ve sold out. Jennifer seems to be the exception. As a business writer, I try to look at situations like this. What makes it so different? What kernel of an idea […]

Why Social Media Won’t Save Your Business

Ever feel that social media is a waste of time? It sounds like heresy to say it, especially with experts telling us every day that we must have Facebook pages, twitter conversations, and linkedin networks. But here’s another way of looking at social media. It’s to do with ROI. Who Benefits From Social Media It’s very simple. […]

Project Managers – 17 Ways to Reduce Distractions

How many times a day do you get distracted? Here are some tactics to reduce the number of distractions so you have more time to focus on what matters most. The key is to blend these tactics into your working day as frequently as possible. Then refine what works best for you. 17 Ways to […]

Sleep – Digital Distractions = More Sales

Which is better – one extra hour in the morning or one the evening? Staying up one hour late doesn’t mean you gain an extra hour’s productivity. In fact, you may be eating into tomorrow’s resources. Getting a good night’s sleep is critical to your performance, creativity, and ability to cope with tomorrow’s stress. Here’s […]