Monthly Archives: August 2011

Product Development – How to Find Early Adopters

Can power users make or break a new product, even before it hits the shelves? When developing your marketing plan, give some consideration to how power users (usually the early adopters) will relate to your product. Why is this important? Power users, especially if they have a blog, social capital, or newspaper column, will be […]

How To Avoid The Ugly Duckling Syndrome When Networking

Hands up who likes speaking in public? In front of strangers. Hearing your own voice as you speak. ‘Do I really sound like that?’ And then ‘working the room’, making connections, swapping cards… trying to be interesting, pleasant, assertive, and diplomatic. It’s not easy on a rainy Tuesday night when you could be at home, […]

How to kill ‘killer’ headlines

I don’t know about you but I feel it’s time to bury ‘killer’ headlines. Once upon a time… killer was fresh. It had an edge. Attitude. But then it went mainstream. A bit like Talking Heads. Remember Psycho Killer? David wouldn’t write that now… or get away with it 🙂 Why Killer Headlines? Is there […]

How to Write Your First Case Study

If you’ve no budget for marketing but an hour to spare, write a case study. Here’s why. Case studies are one of the most effective tools you can use to promote your products and services, especially if you are on a limited marketing budget. 19 Case Study Templates for only $19.99 Learn more about this template […]

4 Business Report Writing Tips

Do you freeze when sitting down to write long reports? While most of us can write short emails, status reports, and project plans, writing long business documents can be more difficult. How do you start? Here’s a four step approach for writing long documents. It makes it easy for you as the writer and more […]

How to Write a ‘Plain English’ Business Plan

‘Why are business plans so hard to write?’ Before I answered the email I thought about it for a moment. I used to hate writing business plans but now find them much easier to write. As business plans are still the same, maybe it’s me. So, what changed? Download Now – Buy Here! [Learn more […]

5 Headline Writing Tips From the BBC

How can the BBC make you a better business writer? Let’s take headlines. Unless readers are attracted to your headline, they won’t click on it. If they don’t click on the headline, they don’t read your blog post. You can see why headlines are important, right? They’re the ‘teaser’ for your article. So, how do […]

The Jennifer Hudson Guide to Size Zero Writing

You have to admire Jennifer Hudson. When most celebrities go from ‘full-bodied’ to size zero, there’s a backlash, especially from loyal fans who feel they’ve sold out. Jennifer seems to be the exception. As a business writer, I try to look at situations like this. What makes it so different? What kernel of an idea […]

Why Social Media Won’t Save Your Business

Ever feel that social media is a waste of time? It sounds like heresy to say it, especially with experts telling us every day that we must have Facebook pages, twitter conversations, and linkedin networks. But here’s another way of looking at social media. It’s to do with ROI. Who Benefits From Social Media It’s very simple. […]

Project Managers – 17 Ways to Reduce Distractions

How many times a day do you get distracted? Here are some tactics to reduce the number of distractions so you have more time to focus on what matters most. The key is to blend these tactics into your working day as frequently as possible. Then refine what works best for you. 17 Ways to […]

Sleep – Digital Distractions = More Sales

Which is better – one extra hour in the morning or one the evening? Staying up one hour late doesn’t mean you gain an extra hour’s productivity. In fact, you may be eating into tomorrow’s resources. Getting a good night’s sleep is critical to your performance, creativity, and ability to cope with tomorrow’s stress. Here’s […]

3 (Very) Persuasive Writing Techniques

Wouldn’t it be great if you could influence others a little bit more? Not total mind control but agreeing with your point of view, taking more action, following your advice. 5 Persuasive Business Writing Techniques The problem with persuasion is that if you use it incorrectly it comes across as coarse, bullying or heavy-handed. Think […]