21
Aug
Aug
A few weeks ago I wrote that I didn’t like business writing when I started out. Why? Well, it took me several centuries to write very long white papers, data sheets, and other sales collateral. Strange word ‘collateral’ isn’t it? The main reason we did this was the ‘assumption’ that customers preferred lengthy documents. These doorstoppers covered all aspects of the product/service. Sure, it had its place. But not all documents have to land with a thud. It’s the same with writing Business Plans. It doesn’t have to be fifty pages if you can get it under twenty and keep the material focused.
