How do you define innovation? How does a company like BMW define innovation? Graham Horton has translated BMW’s definition of innovation for those who don’t speak German. I (used to) speak a little German and hope to get the original translation from Graham soon. Here is BMW’s Innovation Philosophy.
What You Can Learn From BMW’s Innovation Philosophy
Translated from the German, this is BMW’s innovation philosophy:
“It is our job to give customers something they want, but they didn’t know they were looking for, and which they say they always wanted when they get it.”
While this is a bit wordy, you get the drift.
- Give customers something they want
- An experience they didn’t know they were looking for
- Something they value when they get it
These three statements drive BMW’s vision. How would you distill these into something snappier and a little easier to remember?
I’ll kick it off.
“We build dreams you haven’t dreamt yet.”
How would you define an innovation philosophy?
What are your thoughts on this? How Would You Re-Define BMW’s Innovation Philosophy?
Fire away below.