Summary: Use white papers to create high-value content that generates leads, positions your product in a crowded marketplace, and develops a relationship with prospective customers.
Video: How to Write a White Paper
In this video Ivan explains how to write your first white paper. Get the template from the link below.
This detailed tutorial (14 min) shows you how to write, improve, format, and review your white papers, with examples and screenshots from Accenture, Samsung, IBM, Apple, and Facebook white papers.
How to Write an Outline for your White Paper
Why do we need to create an outline for your white paper?
An outline helps you with the following:
- Keep track of all the moving parts
- Identify the main sections at a glance
- Help you to structure the document
- Identify gaps
- Ensure that themes are mentioned in the correct location
- Help you transition from one idea to the next
- Ensure you don’t get lost.
If you have a question, please leave it on the YouTube channel.
White Paper Tutorials
Why do we need to create an outline? An outline helps you with the following:
If I were to ask you, “What’s the most important part in writing white papers? You’d say…
If you’ve got good writing skills and have in-depth subject matter expertise, you should be able to generate additional income by writing white papers.
Here’s a question. When you’re read something and you find yourself leaning in, pen in hand, ready to make notes. What is it that makes the reading matter so interesting?
If I could show you a way to generate leads – with very little cost and not that much effort – would you be interested? Who wouldn’t, right?
White paper writing: how much can I charge? There are three ways to get paid to write white papers.
When writing white papers, the document review phase helps you identify gaps, improve the organization, correct flaws in the narrative, and iron out other weaknesses.
Your white paper gets one attempt to make a good first impression. The title of the white paper needs to clever, witty, interesting, odd, or different enough to stand out.
An interesting title always stands. How do most people find white papers? Google. Now that you know that…
Before you start writing your next white paper, use this checklist to see if there is sufficient interest in the topic.
Creating an SEO-friendly white papers ensures you rank higher in search engine results, which leads to more publicity, media coverage, and business.
White papers discuss a specific business issue, product, or competitive situation. They summarize information about a topic, for example the results of a survey or study and suggest a ‘proposal for action’, with the research data providing the justification for the action.
The White Paper has its origins in the diplomatic service where they were public policy statements. In those days, there were typically three papers: white papers; grey papers for informative purposes; and black papers which detailed disavowed clandestine activities.
It’s not easy to write a white paper. Here’s why and what you can do about it.
In some ways, the effectiveness of your white paper depends largely on the persuasiveness of your argument combined with a nice, sharp presentation.
In the IT industry, the white paper has become a popular tool for promoting a new product or service. It’s frequently used in tandem with case studies and other sales literature as part of an overall marketing campaign.
In this article, we’ll look at the history of the white paper. Part of the confusion is that there are two types of white papers…
10 page tutorial to get started in white paper writing.
It’s not easy to write a white paper. And reading them can also be quite a challenge!
How can you use white papers to generate leads? One of the differences between this document and other types of sales materials is that person who reads it tends to be involved in decision-making.
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