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White Papers

Using White Papers for Strategic Advantage

Learn how to write white papers that generate interest in new products.

How to Improve Your White Papers

Many white papers can be very difficult to understand. So, what steps can you take to make your white paper succeed?

Grow Your Business by Writing White Papers

"Recently we discussed the effectiveness of white papers in generating business. You might be interested in the following statistics, as they illustrate the returns you can generate from a well-crafted white paper."

How to Structure Your White Paper

In the IT industry, the white paper has become a popular tool for promoting a product or service. It is frequently used in tandem with case studies, and other sales collateral, to promote a company's respective product of services. In this brief article, we will outline a suggested format to use when writing your white paper.

More Tips for Writing White Papers

In this article, I'll show you how to write an effective white paper that gets your company noticed - and the pitfalls to avoid if you're new to this areas. [Read More]

Difference between Features and Benefits

When you are writing about a product or service, you need to understand the difference between features and benefits. You have to get this right, as the customer's response is based on: How you converted feature into benefits and how you sold those benefits to them.

Origin of the White Paper

A white paper is a government report outlining policy or authoritative report on a major issue. By contrast, green papers, which are issued less frequently, are more open-ended and may merely propose a strategy to be implemented in the details of other legislation. [Read More]

What are White Papers?

White papers discuss a specific business issue, product, or competitive situation. In many cases, they summarize information about a topic, for example the results of a survey or study and then suggest a proposal for action, with the research data providing the justification for the action. [Read More] [PDF]

Your Thoughts?

What are your thoughts on this? Drop me a line at ivan at klariti dot com

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