Trends in Proposal Writing and Strategic Plans

Julie Seewald Bornhoeft’s witty and well-written article points out some trends she’s noticed as a proposal writer.

1. The emphasis is on acquiring money, rather than about structured program expansion. Unfortunately, these organizations often fail to assess all needs the organization may currently face.

2. Another trend I see is short-term thinking. The agency recognizes an immediate need and realizes funding may be available. Very little attention is given to maintaining the program beyond its initial start-up period.

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