How to Structure a B2B White Paper

In the IT industry, the white paper has become a popular tool for promoting a new product or service. It’s frequently used in tandem with case studies and other sales literature as part of an overall marketing campaign. In this article, I’ll show you how to write an effective white paper that gets your company […]

7 Guidelines for Writing White Papers

Let’s look at how to write white papers. Before we start writing, we need to perform three writing tasks. Identify our readers, define their needs, and clarify how we’ll solve this problem. Before you start writing, examine these tasks as they form the basis of your white papers. Consider them the foundation upon which your […]

How to Write Better Business Processes Designs

Business process design covers many areas. It involves understanding requirements, both the business and functional, the ability to interview different subject matters experts, then write the narrative explaining how the process currently works (as is) and could work (to be). [Learn more about these Process Design MS Word templates here] Furthermore, it requires visual design […]

10 Steps to Writing ‘Plain Language’ Business Proposals

I found the Plain Language writing technique by accident. It’s also called Plain English, by the way. I was reading a lot about Warren Buffet a few years back and came across a nice, short document he wrote for the SEC. These are the folks who submit legal and business document to Wall Street when […]

11 Quick Proposal Writing Tips

Looking for tips to format Business Proposals? These writing guidelines will help with Sales, Grant, Government and Research Proposals.

Guy Kawasaki 8 Mistakes To Avoid When Writing Business Plans

I didn’t start writing Business Plans until about five years ago. Until then, the word Business Plan made my tummy feel slightly uncomfortable. It certainly wasn’t something I wanted to do for a living. But, as is often the way, a door opened and I stepped in. Actually, I HAD to write a Business Plan […]

Business Rules vs. Business Requirements

Summary: Understand the difference between business requirements and business rules before you start defining the business process. This Klariti tutorial will explain how to write business requirements and how, and where, to include business rules in your process and workflow designs. Business Rules vs. Business Requirements One area where many graduates and business analysts get […]

9 Ways to Write Better Abstracts

I had planned to call this article ‘The Nine-Step Strategy for Writing Summaries That Intrigue Readers’ but had a second look. It’s a bit long. And as this article is about writing headlines, summaries and abstracts, well… Let’s stick to the plan.

“An abstract highlights the key points you want your reader to remember after they’ve read your document.“

What’s the worst piece of writing advice you’ve ever got?

Mine was to write every day. I blame Hemingway. At first glance, writing every day makes sense. You get more words in, hit your targets faster, and move on to the next task. It feels productive. You’re getting somewhere. Somewhere… But is it any good? Scientific American reports that, ‘Research on naps, meditation, nature walks […]

How To Increase the Number of Words You Can Type Per Minute

My friend PM wants to go into freelance writing. I think it can work for him. He’s determined, has a nice writing style, and knows how to hustle for work. But typing is a problem. It’s that simple. He pecks and pecks at the keyboard. Last weekend, his house he showed me some gizmos, ‘hacks’, […]

How to write first thing in the morning

My wee brain is very slow to start in the mornings. Typing is not easy. Neither is thinking. Video – Daily Writing Routine Warm Up Writing Exercises So, how do you start to write first thing in the morning. Here’s a few ways: Decide on a specific target, say 100 words. Identify the topic the […]

Should CEOs learn Latin?

Should you learn a dead language? Isn’t there more important things to do? The short answer is Yes. Well, maybe. Actually, No. You really should start learning Latin and here’s why. The Spectator summarising one influential American study carried out in the state of Iowa: “In 1971, more than 4,000 fourth-, fifth- and sixth-grade pupils of […]

How to start a career as a white paper writer

Want to get started as a white paper writer? It mightn’t be as hard as you think. If you have good (not necessarily perfect) writing skills, in-depth knowledge of a product, service, or industry, and have the right attitude, then maybe you should consider writing white papers to earn extra income. Due to the recession […]

Why grammar is (probably) not your problem

Know the difference between affect and effect? Or where to use that but not which? Or when to use which but not with a comma before it? I know. MS Word forbids it. But can expect from a bot? Anyway… You could fill several multi-story car parks with people who — or is it that? […]

Em Dash v En Dash

Noreen Malone, senior editor at New York magazine, admits what everyone else thinks about those pesky em-dashes. “The problem with the dash—as you may have noticed!—is that it discourages truly efficient writing. It also—and this might be its worst sin—disrupts the flow of a sentence. Don’t you find it annoying—and you can tell me if […]