How to Use White Papers for Strategic Advantage

The White Paper has its origins in the diplomatic service where they were public policy statements. In those days, there were typically three papers: white papers; grey papers for informative purposes; and black papers which detailed disavowed clandestine activities. 15 royalty-free MS Word White Paper templates. 15 White Paper Templates At the time, Government and […]

Are you Making these Mistakes when Writing White Papers?

What are the most common mistakes when writing white papers? Tone, structure, and voice are common issues for novice writers. Let’s look at these examples from a white paper and see if we can fix it. Style and Tone in white papers What do you notice about the opening paragraphs of this white paper? First […]

How To Increase the Number of Words You Can Type Per Minute

My friend PM wants to go into freelance writing. I think it can work for him. He’s determined, has a nice writing style, and knows how to hustle for work. But typing is a problem. It’s that simple. He pecks and pecks at the keyboard. Last weekend, his house he showed me some gizmos, ‘hacks’, […]

How to Describe Difficult Technical Concepts

Rule #1! You can’t describe what you don’t understand. We agree? You can try and fudge it, but the people reviewing the document will see through it. I will. You would. Maybe you can try and cheat by cobbling together material that others have written, but it doesn’t work. Anyway, that’s not writing. It’s just […]

White Papers: Is there enough interest to justify writing it?

Before you start writing your next white paper, use this checklist to see if there is sufficient interest in the topic. How do you know there is enough interest in your white paper to justify writing it? Writing a white paper takes between five to twenty days. Before starting the writing project, we should check […]

White Papers: 9 Persuasive Writing Techniques

Here’s a question. When you’re read something and you find yourself leaning in, pen in hand, ready to make notes. What is it that makes the reading matter so interesting? For me, it happens when I’ve found the answer I’ve been looking for. It’s actually that simple. Had a problem Found an answer. What’s so […]

How can I improve my business writing skills?

Your ability to communicate effectively, persuade others, and motivate teams are influenced by your writing skills. While some people appear to be born great writers, others get there by practice. Let’s look at how you can improve your business writing skills. Set a writing goal Be specific. Decide to improve one area of your business […]