Are you a web writer or a blogger?

Do you consider yourself a web writer or a blogger? Is there even any difference? I suspect for most people it means that same thing, but I’m not so sure. I asked a blogger here in Dublin if he saw himself as a writer who blogs, a writer, or a web writer? Or was I […]

[Video] Why ‘About Us’ is the 2nd most important page on your site

Let’s do an experiment. Pretend you’ve never visited your own site. Remember, you know nothing about you. Nothing. Look at your About Us page? Be honest, whats the one thing that’s wrong with it? Why Your About Page is the Second Most Important Page on Your Blog? Your About Page should NOT be: An afterthought, […]

10 Writing Guidelines for SaaS Applications

SaaS and web-based applications are becoming more popular as they replace desktop or network installations. How you document them is mostly the same as documenting traditional but there are some difference. Let’s take a look. Registration – explain how to set up the account, register an account, common setup issues, and troubleshooting, for example, if […]

How to write mobile content for Android and iOS

Looking for writing guidelines for mobile devices? With one third of all content now appearing on mobile devices. let’s look at how to develop content that works well on small screens, encourages users to perform tasks, for example, buying something on your website, and also ensures that they come back looking for more! Let’s start […]

[Tutorial] White Papers: 14 Writing Guidelines

How we write white papers has changed. In the past, they were longer, more academic, and less visual. Today, white papers are used as a type of marketing tool, a form of lead generation. Because of this business writers need to adjust the tone, voice, style, and format of white papers, especially those which will […]

Release Notes: Best Practices with Salesforce and Dropbox Examples

This tutorial explains how to write, format, and publish release notes. It also shares best practices, guidelines and examples from Dropbox and Salesforce. Download a MS Word Release Notes template here. What are release notes? Release notes give you brief, high-level descriptions of new features and enhancements to existing features. It also provides get setup […]

Audience Analysis Checklist For Marketing Plans

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]

Jane Austen on Persuasion in business writing

Jane Austen “How quick come the reasons for approving what we like.” Want to be a more persuasive writer? A few suggestions: Tap into the reader’s values. Be decisive. Don’t sit on the fence. Force the reader to take sides, hopefully with you Ask the reader a question, often framed as a dilemma. Help them […]

How to make Matt Cutts fall in love with your blog

Put yourself in Matt Cutts’ shoes. When people click Search, you give them the best results. How do you decide what really is the best? Understanding this is the key to creating content – not just text – for Google. It’s after quality. Yes, I know, there are exceptions to the rule but after blogging […]

17 Training Plan Writing Guidelines

Let’s say you’ve been asked to create a new training plan. You want to develop a series of modules that provides real value, that helps the learner succeed, and makes you, the trainer, feel satisfied. Where do you start? Let’s begin with these guidelines. When writing the training material: Highlight the benefit. Instead of describing […]

How to increase sales by writing more ‘scannable’ product pages

What’s the simplest way to get a prospective customer into the sales cycle? Write scannable web pages. Why? Because if it’s written correctly, you get them to read ALL of what you wrote, which improves your chance of getting them into the sales funnel. Think about it. When you’re reading online, do you read every […]

How can I prepare for a business writing interview?

As a writer, I’ve worked on both sides on the fence. I’ve interviewed and been interviewed for both business and technical writing positions. Let’s say you’re planning to hire someone as a writer. What should you be looking for? You can break it down into three areas: Writing skills – have they writing samples, a […]

How to write ‘engaging’ content for Government blogs

Summary: Writing for the web is very different from what you learn in school. The rules about grammar, structure, format, and narrative often don’t apply. In this tutorial we identify best practices on how you can improve your web writing, especially if you write for a company, corporate, or government agency. The University of Chicago “Most […]

How to Write 7 Blog Posts in 7 Days

So, you wanna blog every day, huh?   Sure, you do. Sure, you do…. Ok, before I show you how to write blogs posts every single day, including weekends, let’s back up for a second and look at WHY you might want to do this, what benefits it offers, and also the possible downside to […]

Why I write for Google not Humans

Should you write with specific keywords in mind? SEO experts will say Yes. Keyword density is frequently promoted as a guaranteed way to rank high on Google. Maybe it works but I’m not convinced. The problem with writing with specific keywords in mind is that the result is cold, awkward, and ineffective. I know it’s […]