How to Write Meta Descriptions for Small Business Websites

Learn how to write meta descriptions that encourage potential customers to visit your small business website? The meta description is a type of sales pitch. Short, to the point, and interesting. Do your meta descriptions do their job? Do you know what their job actually is supposed to be? It’s the snippet readers sees in […]

2 Mistakes When Writing for the Web

Do you remember the first time one of your friends showed you how to write a text message—and explained why verbs had become such old-hat? It broke the rules. But it made sense. Writing for the web also requires a fresh approach. For example, taking material from a newspaper and pasting it into a web […]