Summary: Understand the difference between business requirements and business rules before you start defining the business process. This Klariti tutorial will explain how to write business requirements and how, and where, to include business rules in your process and workflow designs. Business Rules vs. Business Requirements One area where many graduates and business analysts get […]
I had planned to call this article ‘The Nine-Step Strategy for Writing Summaries That Intrigue Readers’ but had a second look. It’s a bit long. And as this article is about writing headlines, summaries and abstracts, well… Let’s stick to the plan.
“An abstract highlights the key points you want your reader to remember after they’ve read your document.“
Remember, Dan Quayle and that potatoe? A recent bestseller details the world’s worst typographical errors, from hotel brochures advertising a ‘French widow in every bedroom‘ to Tea Party signs declaring President Obama’s ‘crisis of competnce’. Read it again. Proofreading should protect you from this. Of course, proofreading is not only about grammar and punctuation, but content, […]
Do you freeze when sitting down to write long reports? While most of us can write short emails, status reports, and project plans, writing long business documents can be more difficult. How do you start? Here’s a four step approach for writing long documents. It makes it easy for you as the writer and more […]
How can the BBC make you a better business writer? Let’s take headlines. Unless readers are attracted to your headline, they won’t click on it. If they don’t click on the headline, they don’t read your blog post. You can see why headlines are important, right? They’re the ‘teaser’ for your article. So, how do […]
You have to admire Jennifer Hudson. When most celebrities go from ‘full-bodied’ to size zero, there’s a backlash, especially from loyal fans who feel they’ve sold out. Jennifer seems to be the exception. As a business writer, I try to look at situations like this. What makes it so different? What kernel of an idea […]
Wouldn’t it be great if you could influence others a little bit more? Not total mind control but agreeing with your point of view, taking more action, following your advice. 5 Persuasive Business Writing Techniques The problem with persuasion is that if you use it incorrectly it comes across as coarse, bullying or heavy-handed. Think […]
The difference between American English and British English once caused George Bernard Shaw to say that the United States and United Kingdom are “two countries divided by a common language.” So, how you avoid making mistakes when writing business documents for American readers? 13 Common Problems When Writing American English …a porter in a British […]
A quick Google for ‘Ryanair sucks’ returns thousands of hits. It’s one of the most despised airlines in the world. And rightly so. It makes huge profits, destroys old monopolies, and ‘names and shames’ those that cross its path. As a business writer, you can learn a lot from Ryanair. I’ve studied their press releases, […]
Here’s a ten step formula to writing better business documents. What would you change? Write the first word. Write the first line. Write the first paragraph. Write the second paragraph. Connect the first and second paragraph. Write the third paragraph. Connect the first, second, and third. Read it aloud. Write it again. Continue writing.
It’s easy to go wrong with bullet lists. Should it have a period at the end? Should it start with a capital letter? Here are some guidelines to make things simple. Bullet Lists v Number Lists When do you use bullets instead of numbers? Use number lists to: Identify a sequence of actions to be […]
Be interesting. That’s the golden rule of great business writing. If you feel your words are boring, the reader will sense it and flee. Will they take action? No, of course not. Would you? How can I make something boring more interesting? Remember, everything is interesting if you see it from the right angle. It’s […]
Clicked the headline, right? We’re all attracted to these type of headlines so we don’t embarrass ourselves in front of others. Fear, anxiety, and vanity underpin the best headlines. They touch our pride, evoke our sympathies, and make us want to look a little deeper. Just in case we’ve missed something. Headline Writing: How it […]
What’s the real problem with asking for a raise? After all, you’ve worked hard all year. Why shouldn’t you get a little extra for the hours you’ve put in? Maybe it’s related to guilt, low self-esteem or other factors, such as education, gender or race. In either case, we all know what it’s like to […]
Ever wanted to find that article about writing Business Proposals, or using White Papers for Marketing? How about how to write your first Marketing Plan? Klariti.com now has close to 900 articles. Keeping tabs on these is now always easy, so what I’ve done is start to PDF the most popular articles and drop them […]