How to Structure a Business Case Study

In this tutorial, we describe how to structure a business case study, typically the type of document that will form part of a marketing effort. Unlike other business documents, such as white papers, the structure of a case study is a little different. The difference is two-fold: one is that the sequence is not linear. […]

[Video] Why ‘About Us’ is the 2nd most important page on your site

Let’s do an experiment. Pretend you’ve never visited your own site. Remember, you know nothing about you. Nothing. Look at your About Us page? Be honest, whats the one thing that’s wrong with it? Why Your About Page is the Second Most Important Page on Your Blog? Your About Page should NOT be: An afterthought, […]