5 Reasons Why Your White Papers Don’t Work

It’s not easy to write a white paper. And reading them can also be quite a challenge. Unfortunately, many white papers are difficult to digest and come across as though slightly ‘nerdy-types’, locked in research labs, prepared them with very little consideration for their readers. Like other types of publications, such as a case study, […]

How to Use White Papers for Strategic Advantage

The White Paper has its origins in the diplomatic service where they were public policy statements. In those days, there were typically three papers: white papers; grey papers for informative purposes; and black papers which detailed disavowed clandestine activities. 15 royalty-free MS Word White Paper templates. 15 White Paper Templates At the time, Government and […]

How to Write a Sales Page For B2B Products

How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]