How to Grow your Business Writing White Papers

How can you use white papers to generate leads? One of the differences between this document and other types of sales materials is that person who reads it tends to be involved in decision-making. In other words, whereas others sales documents are targeted at customers, journalists, PR, or other sales professionals, white papers are frequently […]

Video: How to Write a White Paper

Summary: Use white papers to create high-value content that generates leads, positions your product in a crowded marketplace, and develops a relationship with prospective customers. Video: How to Write a White Paper In this video Ivan explains how to write your first white paper. Get the template from the link below. This detailed tutorial (14 […]