Fear of Success v Fear of Failure

Why is speaking in public the most common fear in the world? Is it because when you put yourself on stage, you’re saying you’re the expert, you’re the one others should listen – you’ve made it? You’re a success. Others are getting there. Maybe that’s not true. Maybe it’s more nuanced that that. But I […]

Freelancers – How to Get the Raise You Deserve

What’s the real problem with asking for a raise? After all, you’ve worked hard all year. Why shouldn’t you get a little extra for the hours you’ve put in? Maybe it’s related to guilt, low self-esteem or other factors, such as education, gender or race. In either case, we all know what it’s like to […]

How Successful Business Writers Write Less But Earn More

A few weeks ago I wrote that I didn’t like business writing when I started out. Why? Well, it took me several centuries to write very long white papers, data sheets, and other sales collateral. Strange word ‘collateral’ isn’t it? The main reason we did this was the ‘assumption’ that customers preferred lengthy documents. These doorstoppers covered all aspects of the product/service. Sure, it had its place. But not all documents have to land with a thud. It’s the same with writing Business Plans. It doesn’t have to be fifty pages if you can get it under twenty and keep the material focused.