Project Manager’s Dilemma: Soft Deadlines v Hard Deadlines?

In the fairy tale, The Boy who cried Wolf, the villagers stopped believing the child. There was no wolf, they thought which was true until one day… The same thing occurs when you – or someone above you – creates an artificial deadline. I’m looking at a report that says we have a hard deadline […]

How to Format White Papers (with video tutorial)

How we write white papers has changed. In the past, they were longer, more academic, and less visual. Today, white papers are used as a type of marketing tool, a form of lead generation. Because of this business writers need to adjust the tone, voice, style, and format of white papers, especially those which will […]