Guy Kawasaki 8 Mistakes To Avoid When Writing Business Plans

I didn’t start writing Business Plans until about five years ago. Until then, the word Business Plan made my tummy feel slightly uncomfortable. It certainly wasn’t something I wanted to do for a living. But, as is often the way, a door opened and I stepped in. Actually, I HAD to write a Business Plan […]

9 Mistakes to Avoid When Starting Your First Web Business

In 1996, I downloaded Netscape Navigator 2.0 and got on the web. It was incredible. If you weren’t there, it’s hard to explain the sheer excitement of getting your first AOL account, dialing up to go online, waiting for your first page to slowly download, and then going WOW!

The first day I went online—it was a lovely Sunday, I still remember it—I stayed online for 7 hours straight. I was transfixed. The world outside melted into the background. Hook, line and sinker. I was pulled in.

What is ‘Job Security’?

Summary: Long-term job security is gone, even in communist countries. Automation, outsourcing, and robotics affect the future of 9-5 employees. This Klariti tutorial will explain how to protect your long-term options by becoming less reliant on tradition lines of business and looking at alternatives ways to generate income. Does job ‘security’ really exist anymore? True […]

The Art of Deliberate Mistakes

It sounds like a contradiction to encourage others to make mistakes, doesn’t it? But if your company doesn’t allow others to do so, how are they going to challenge their assumptions about what works or what could be improved? No one criticizes a child for falling off a bike when it learns to cycle. It […]

A business writing tip from… Niccolo Machiavelli

Machiavelli and white papers? You’ve probably heard of Machiavelli, the author of The Prince, whose advice, ‘The means justifies the end’ has been taken out of context for several hundred years. What you may not know is why he wrote The Prince. Machiavelli Getting Started as a White Paper Writer Like many of us, Machiavelli […]

What the Romans Taught me About Business Planning

Sometimes looking back gives us a little more perspective. The Romans were the first to build roads. Real roads. Networks. They connected Constantinople to Seville and London to Carthage. All paths lead to Rome. If that isn’t impressive enough some of those roads are still in place today. Think about this. They built the roads […]

Dumb Money v Smart Money for Business Investments

You finished your Business Plan. Looks good. Checked the Business Case. Close the gaps and made the adjustments. Started to write the Marketing Plan. What next? Like all small businesses you need to make that step from the drawing board (business plan) to the high street and the only way to do this is to get funding.

20 Free eBooks on Social Media Strategy

If you’re looking for some guides on Social Media, in particular how to use Facebook and Twitter for marketing, then these 2ofree ebooks including Brian Solis, Chris Brogan, Chris Penn, and John Jantsch will get you started.

Do ‘Aggressive’ Sales Tactics Work?

While we teach our kids to be respectable when in school, we then encourage them to tear the opposition asunder when they play sports. Getting the right balance between competition and aggression is very difficult. I see this with team leads who try to bully others into working harder (ironically, these targets are usually the workhorses) and with sales people who try to intimidate others into buying products.

9 Writing Tips From Warren Buffett

Warren Buffet’s Annual Reports were the first I ever read. To this day, I go back and re-read them to remind myself what business writing is really about – making a connection with words. That’s it. The more you can connect, the more people will read you. They may not agree with you – more […]

The Secret of Warren Buffett’s Business Writing Style

‘The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.’ Warren Buffett. 15 White Paper Templates for only $19.99 How to Write an Executive Summary that Generates Interest Your Executive Summary should excite the reader and help them understand the key results and conclusions in your business document, […]

Which Business Plans Are Twice As Likely to Get Investment?

A quick search on Google shows us that the business community has some strong opinion on the value of business plans. Some deride them as antiquated whereas others see them as the foundation stone for a business growth. Who’s right? Well, it would be nice if someone did some research on the value of business […]

How to Write an Executive Summary for your Business Plan

First impressions count. For this reason, you need to pay special attention to the Executive Summary. If your clients or investors don’t get past the Executive Summary, then the rest of your document will go unread. This also raises the question: Should you write your Executive Summary before or after you’ve written your Business Plan? […]

Why I Left The Cult of Apple in Japan

What’s the first thing that comes to mind when I say Cult? I was offered a job with Apple many years ago and turned it down. They struck me as a bit odd. Think different campaigns were somehow a tiny bit sinister. I couldn’t put my finger on it didn’t buy into it. Later I […]

HBR: The Business Case for Women Leaders

Two articles in this week’s Harvard Business Review caught my attention: What the U.S. Can Learn From Europe About Gender Equality in the Workplace, and Can She Lead? The articles raise the sensitive issue of whether women make good bosses, want to be bosses and (slightly controversially), will men support women bosses or do their […]