2 Web Writing Mistakes You Can Fix Today

Do you remember the first time one of your friends showed you how to write a text message—and explained why verbs had become such old-hat? It broke the rules. But it made sense. Writing for the web also requires a fresh approach. For example, taking material from a newspaper and pasting it into a web […]

How Google’s ‘Micro Moments’ will affect your business

Sridhar Ramaswamy, Google’s senior vice president of ads, predicts that ‘micro moments’ will change advertising, in particular advertising on mobile devices. Usually I ignore marketing predictions. But this time I agree. Download Now – Buy Here! [Learn more about these Business Plan templates here] On the Think with Google newsletter, Mr. Ramaswamy gives an example: […]

Why Writing Mobile Content is Twice as Difficult as Web Content

Have you noticed the way you read (and work) on your phone is different than on your PC? Size, font, layout are all culprits, but there’s more. Research from the Nielsen Norman Group highlights that short mobile sessions means writers must create mobile friendly content in anticipation of user interruptions, slow download speeds, and user […]

How to write mobile content for Android and iOS

Looking for writing guidelines for mobile devices? With one third of all content now appearing on mobile devices. let’s look at how to develop content that works well on small screens, encourages users to perform tasks, for example, buying something on your website, and also ensures that they come back looking for more! Let’s start […]

How to Choose the Best Font for Your Blog

When I started in tech docs, Times New Roman was THE font for printed manuals. There was no ifs, buts, or maybes about this. Times New Roman. Size 11. Since then other more trendy fonts have come onto the market. Trends in font styles come and go. While fonts in printed publications are one thing, […]