5 Benefits of Writing Case Studies

Case studies are the first reference document decision-makers turn to when researching a new product, according to market research firm Gartner. For prospects, case studies are an effective way to identify potential solutions that may address their requirements. For this reason, small businesses owners should consider developing a library of case studies to capitalize on […]

How To Write Public Service Announcements (For Non-native English Speakers)

When’s the last time you used the word ‘alight’? If you use the bus or train in Dublin, Ireland, you might hear or see: ‘Take care when alighting the bus.’ Yes. today’s culprit is the word alighting. Alighting means dismount. What they should say is something like, ‘Be careful when getting off.’ or even Mind […]