5 Benefits of Writing Case Studies

According to market research firm Gartner, case studies are the first reference document decision-makers turn to when researching a new product. In addition, case studies are sought out very early in the buying cycle. For this reason, small businesses owners should consider developing a library of case studies to capitalize on the appetite for such […]

How to Write a Technical Datasheet

In this tutorial, we look at how to write, review, design and improve your datasheets. What is a Datasheet? Definition: A data sheet is a summary of technical product. It identifies the core features, specifications, and other criteria that the reader will need to understand. If this is your first time writing a data sheet, […]

How to improve the subject line of an email

First, think of the response you want from the reader. Second, put the most important point at the start. Third, highlight one thing only. The problem with most subject lines in emails is that they’re written either: As a placeholder, something to put in while you write the actual email After the email is written […]

The Netflix ‘Audience Analysis’ Dilemma

If you use Netflix, you’ll be familiar with the way it tries to anticipate your interests and suggest movies according to your previous viewing patterns. What’s interesting here is that it’s quite good at it. After using it for a few months, Netflix has started to suggest movies that, reluctant though I am to admit […]

12 Ways to Align Your Marketing Plan to Product Roadmaps

Wouldn’t it be nice if your marketing plan aligned with other department’s activities? One of the reasons it’s so hard to implement a marketing plan is that what you’re trying to do may clash with other dept activities, schedules, and deliverables. This often happens when there is a dependency on the software or product development […]

25 More Free eBooks on Social Media

Last week we shared some free ebooks on Social Media. I’ve found twenty-five more and share them below.Some are by Chris Brogan, SEObook, Skellie (personal favorite) and Stacie Mahoe. Most are PDFs.

Do ‘Aggressive’ Sales Tactics Work?

While we teach our kids to be respectable when in school, we then encourage them to tear the opposition asunder when they play sports. Getting the right balance between competition and aggression is very difficult. I see this with team leads who try to bully others into working harder (ironically, these targets are usually the workhorses) and with sales people who try to intimidate others into buying products.

Where is the Social Media ROI?

When it comes to social media, many business’ are interested in ROI. Having a team of people (or even one depending on the size of the company) can take away hours/hour of the day they could be spending on other tasks. This means it needs to be worth that time for business owners to jump onboard.

How to Create Your First Social Media Marketing Campaign

When implementing any type of marketing campaign it is wise to first take a step back and decide how to develop your campaign. Many companies are have made the executive decision to go forward with social media—they just aren’t so sure what to do.

How to create a Social Media budget

The terms social media and social networking have been tossed around for quite some time now, but businesses are struggling with how to implement these strategies in their budgets.  How much is too much, how much is too little?  There are many factors on how to plan a budget, and the same goes for social […]

Facebook: The Quickest Way To Get More Fans

Ask. That’s it. If you want more Facebook fans, ask people to connect. But, here’s Catch 22. You have to ask in the right way. Asking strangers doesn’t work. Here’s how I do it. Facebook: the Quickest Way To Get More Fans I run twelve Facebook pages and this seems to work best. To get […]

How to Write B2B Case Studies

Case studies are an effective B2B promotional tool especially when your products and services are intangible, expensive, highly technical or provide benefits that are not instantaneously derived upon purchase. Supporting marketing collateral that tells the stories of other customers’ experiences with what you are selling are often useful to share with prospects during the sales […]

What You Can Learn From BMW’s Innovation Philosophy

How Would You Re-Define BMW’s Innovation Philosophy? How do you define innovation? Graham Horton has translated BMW’s definition of innovation for those who don’t speak German. I (used to) speak a little German and hope to get the original translation from Graham.