Case Study Writing: Does Your Marketing Message Resonate with Buyers?

Do you customers understand the business value you’re offering them? Are your marketing messages convincing customers that the price you’re charging offers excellent value for money? In other words, is your messaging working? If not, how do you fix it? Download 19 Case Study templates in MS Word format 19 Case Study Templates for only $19.99 […]

9 Market Research Tutorials [MS Word/ExcelTemplates]

This is a 10 part series on creating Market Research Plans. Market Research Planning 101 Why Develop a Market Research Plan? Where’s the benefit? The 3 Key Ingredients in Every Market Research Plan Market Research For Small Business Owners Remember Pink iMacs? What Jose Mourinho Taught Me About Market Research Kickstart your Market Research Rocket […]

7 Market Research Tactics, Tools & Templates

In this tutorial we look at the seven stages of market research planning and share MS Word and Excel templates for Market Research. You can then use these forms, checklists, surveys, and questionnaires to complete the seven stages in the Market Research process: Stage 1 – Why You Need a Market Research Plan Stage 2 […]

[Video] How to use Google Trends for Market Research

What’s the best kept secret at Google? Probably the Google Trends market research software. If you’re thinking of developing a new business, product, or service, Google Trends is worth examining. It’s free, very easy to use, and gives you a nice insight into how Google predicts what’s hot, and what’s not. You can also look at […]

[Video] How to use Google Trends for Market Research

What’s the best kept secret at Google? Probably the Google Trends market research software. If you’re thinking of developing a new business, product, or service, Google Trends is worth examining. It’s free, very easy to use, and gives you a nice insight into how Google predicts what’s hot, and what’s not. You can also look […]

White Papers: Is there enough interest to justify writing it?

Before you start writing your next white paper, use this checklist to see if there is sufficient interest in the topic. How do you know there is enough interest in your white paper to justify writing it? Writing a white paper takes between five to twenty days. Before starting the writing project, we should check […]

An Audience Analysis Tip from Somerset Maugham

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Somerset Maugham, the writer of The Razor’s Edge, said that you can never know your characters well enough. […]

How to Upsell Petrol with Chocolate

When I go buy petrol, they try to upsell me chocolate. It’s pink and nasty looking. ‘No thanks, I’m trying to lose weight,’ I say, feeling embarrassed. ‘No problem,’ the attendant replies. ‘No problem?’ Was their a problem? If you run a business, it’s often interesting to look at these everyday situations and ask: Why […]

What Jose Mourinho Taught Me About Market Research

Jose Mourinho is the most successful football coach in the world today. No one else has won more league titles and silverware than the Portuguese manager.

What fascinates me about Mourinho is the incredible attention is the staggering amount of research he does before meeting the opposition team. Unlike most sports managers, Mourinho will spend late nights crunching numbers and seeing what system best suits his team – based on the data his research team has gathered.

Market Research – What Do Customers Secretly Think of Your Brand?

This is Part One of a Ten part series on creating a Market Research Plan. The sections will roughly be the following:

1. Define What and Who You Want To Research. Who is your real target audience?
2. Define the Problem Statement
3. Develop a Market Research Proposal
4. Design the Research Study
5. Develop Your Market Research Proposal
6. Test the Market Research Design
7. Collect Data
8. Analyze and Interpret the Data
9. Report the Results
10. Next Steps