White Papers: SEO Tips for PDFs

Creating an SEO-friendly white papers ensures you rank higher in search engine results, which leads to more publicity, media coverage, and business. There are three places you should concentrate on to make your white papers more SEO friendly: When writing, so the content is styled and formatted correctly When converted to PDFs, so it’s indexed […]

How to Start a Career as a Business Writer (with examples)

Let’s say you want to change careers and start as a business writer. Where do you start? What courses do you need to take? Is there a professional organization you should join? In most cases, no. Starting as a freelance business writer is more about starting a small business, which happens to be about business […]

How To Avoid The Ugly Duckling Syndrome When Networking

Hands up who likes speaking in public? In front of strangers. Hearing your own voice as you speak. ‘Do I really sound like that?’ And then ‘working the room’, making connections, swapping cards… trying to be interesting, pleasant, assertive, and diplomatic. It’s not easy on a rainy Tuesday night when you could be at home, […]

How to Use LinkedIn To Find Contract Work

Of the three main social media sites, which one gives you the best return? Well, I’ve had some reservations about LinkedIn (http://www.linkedin.com/in/ivanwalsh) and didn’t join up until last year. Most of the folks I spoke to didn’t seem to get much return from it and looked elsewhere, mostly Facebook. I should add that most of […]

Where is the Social Media ROI?

When it comes to social media, many business’ are interested in ROI. Having a team of people (or even one depending on the size of the company) can take away hours/hour of the day they could be spending on other tasks. This means it needs to be worth that time for business owners to jump onboard.

Facebook v LinkedIn For Lead Generation

I’ve started to use my social networks more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn.

How to create a Social Media budget

The terms social media and social networking have been tossed around for quite some time now, but businesses are struggling with how to implement these strategies in their budgets.  How much is too much, how much is too little?  There are many factors on how to plan a budget, and the same goes for social […]

How to Get Rid of a Troll

I have a troll. Do you? Trolls slither over the internet. They start as lurkers, then get brave, creep out and spit things at you. 10 out of 10 trolls feed on attention. Negative or positive – they don’t care. Attention is the oxygen that keeps them going. Here’s the story of how I found my troll and what we may do next?

Why Don’t People Respect the Efforts I Make?

Do you feel loved? Many of us feel unloved and under-valued. We feel we don’t get the respect we deserve. I hear this on LinkedIn and Facebook: “people don’t respect the efforts I make”. Well, if that’s the case, here are a few ways to get more respect and move into a more rewarding career.