10-Step Action Plan to Increase ‘Offline’ Sales

It’s easy to confuse Action Plans and To Do lists? From one angle, they both have the same objectives. What I find is that I often end up with lots of to do lists, which are really hard to keep track of. And, it’s very difficult to see if they’re working or making any real difference. […]

10 Tactics For Writing B2B White Papers

If I could show you a way to generate leads – with very little cost and not that much effort – would you be interested? Who wouldn’t, right? As a lead generation tool, I came across white papers by accident. One of my colleagues had left technical writing and moved into a new field. We’d […]

How To Insert the Chapter Title in MS Word’s Header or Footer

One way to make your Microsoft Word documents more professional is to use the Header and Footers to include information that helps the reader. Today, I’ll show you how to add some useful information to the header/footer areas.

A simple example is to include the Document Name or Chapter title in the footer. This helps the reader if they print out the document and also gives me a better sense of what they’re reading.

9 Writing Tips From Warren Buffett

Warren Buffet’s Annual Reports were the first I ever read. To this day, I go back and re-read them to remind myself what business writing is really about – making a connection with words. That’s it. The more you can connect, the more people will read you. They may not agree with you – more […]

How to Fix Corrupt MS Word Documents

Last week we showed you how Bullet Lists can crash MS Word. We outlined some techniques to reduce the file size, mostly by creating pre-formatted bullet lists in advance. But what happens if you’re given a User Guide that’s already bloated to massive proportions. It’s too late to create new styles at this stage. Here’s […]