5 Facebook Lead Generation Tactics

Can you really use Facebook for marketing? To be honest, I was a bit skeptical about this until I really made an effort to figure out how Facebook works, especially it advertising platform. I was comparing it to Google Adwords and that didn’t work. This course on Shoemoney about Facebook Advertising really helped. It’s not cheap but then the good stuff never is.

Best Practices For Developing Social Media Policy For Facebook and Twitter

The Soci­ety for New Com­mu­ni­ca­tions Research Best Prac­tices com­mit­tee has spent a year research­ing cor­po­rate social media poli­cies. The project included gath­er­ing case stud­ies on com­pa­nies’ blog­ging pol­icy devel­op­ment and imple­men­ta­tion for com­pa­nies man­ag­ing inter­nal and exter­nal cor­po­rate blogs and other forms of social media. From this research, the com­mit­tee devel­oped a set of SNCR-endorsed best prac­tices. We now present these 27 best prac­tices and poli­cies for devel­op­ing and imple­ment­ing cor­po­rate blog­ging poli­cies and guidelines.

How to Use LinkedIn To Find Contract Work

Of the three main social media sites, which one gives you the best return? Well, I’ve had some reservations about LinkedIn (http://www.linkedin.com/in/ivanwalsh) and didn’t join up until last year. Most of the folks I spoke to didn’t seem to get much return from it and looked elsewhere, mostly Facebook. I should add that most of […]

Where is the Social Media ROI?

When it comes to social media, many business’ are interested in ROI. Having a team of people (or even one depending on the size of the company) can take away hours/hour of the day they could be spending on other tasks. This means it needs to be worth that time for business owners to jump onboard.

Using Facebook to Generate New Leads

It seems all you hear about lately in the marketing world is how social media is a great way to get your message out, generate leads, and engage with your customers on a more personal level. This is all true, but how do you do this all effectively?

How to Create Your First Social Media Marketing Campaign

When implementing any type of marketing campaign it is wise to first take a step back and decide how to develop your campaign. Many companies are have made the executive decision to go forward with social media—they just aren’t so sure what to do.

Graphic Design Outsourcing: How To Do It Right

One proven way to save time, money and frustration as you build your business is to outsource as much work as possible to skilled, but cost-effective, specialists. For example, web designers, writers, programmers, accounts, finance…

5 Reasons You Should Leave Facebook and Join LinkedIn

I’ve started to use my social networks more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn.

How to create a Social Media budget

The terms social media and social networking have been tossed around for quite some time now, but businesses are struggling with how to implement these strategies in their budgets.  How much is too much, how much is too little?  There are many factors on how to plan a budget, and the same goes for social […]

How to Create Friend Lists in Facebook

You can organize your friends into different lists in Facebook. For example, you can have a list of family, close friends, tech friends, school friends. Why should I do this? The advantage of lists is that you can find your Facebook friends that little bit faster. Also, if you plan to use Facebook for business, […]

Facebook: The Quickest Way To Get More Fans

Ask. That’s it. If you want more Facebook fans, ask people to connect. But, here’s Catch 22. You have to ask in the right way. Asking strangers doesn’t work. Here’s how I do it. Facebook: the Quickest Way To Get More Fans I run twelve Facebook pages and this seems to work best. To get […]

How to Get Rid of a Troll

I have a troll. Do you? Trolls slither over the internet. They start as lurkers, then get brave, creep out and spit things at you. 10 out of 10 trolls feed on attention. Negative or positive – they don’t care. Attention is the oxygen that keeps them going. Here’s the story of how I found my troll and what we may do next?

New Technical Communication Group on Facebook for Technical Writers

New Technical Communication Group on Facebook

Why Don’t People Respect the Efforts I Make?

Do you feel loved? Many of us feel unloved and under-valued. We feel we don’t get the respect we deserve. I hear this on LinkedIn and Facebook: “people don’t respect the efforts I make”. Well, if that’s the case, here are a few ways to get more respect and move into a more rewarding career.