Guy Kawasaki 8 Mistakes To Avoid When Writing Business Plans

I didn’t start writing Business Plans until about five years ago. Until then, the word Business Plan made my tummy feel slightly uncomfortable. It certainly wasn’t something I wanted to do for a living. But, as is often the way, a door opened and I stepped in. Actually, I HAD to write a Business Plan […]

5 Steps to a More Persuasive Business Plan

You have an idea for a business. You know what you want to sell, who you can sell it to, and how much you stand to earn from it. There’s just one more thing you need: a business plan. Many people dread the idea of preparing a business plan. They think of them as complicated, unnecessary documents that exist only to make it more difficult for them to get started as an entrepreneur. They are wrong.

9 Mistakes to Avoid When Starting Your First Web Business

In 1996, I downloaded Netscape Navigator 2.0 and got on the web. It was incredible. If you weren’t there, it’s hard to explain the sheer excitement of getting your first AOL account, dialing up to go online, waiting for your first page to slowly download, and then going WOW!

The first day I went online—it was a lovely Sunday, I still remember it—I stayed online for 7 hours straight. I was transfixed. The world outside melted into the background. Hook, line and sinker. I was pulled in.

21 Executive Summary Writing Tips

Summary: An Executive Summary is one of the most challenging types of writing. This short document requires structure, planning, and persuasion. This Klariti tutorial will explain how to write an executive summary that gets your reader’s attention, highlights your unique point of view, and encourage the reader to examine the main document, typically a business […]

How to Structure a Business Case Study

In this tutorial, we describe how to structure a business case study, typically the type of document that will form part of a marketing effort. Unlike other business documents, such as white papers, the structure of a case study is a little different. The difference is two-fold: one is that the sequence is not linear. […]

The Ultimate Guide to Writing an Executive Summary for Business Plans

In this tutorial, we look at how to write an effective executive summary. We’ll explain the difference between an executive summary and an Introduction, then look at how you to improve the tone, narrative, and language. Your ability to summarize your business plan, report, or proposal affects the likelihood you’ll receive the funding, support, or […]

VIDEO: How to Write the Executive Summary for Your Business Plan

In this video Ivan explains how to write the Executive Summary for a Business Plan. You can apply these writing guidelines to any document that requires an executive summary. If you have a question, please leave it on the YouTube channel. How to Write an Executive Summary for a Business Plan Executive Summary Tutorials How […]

How to start writing your first executive summary

Feeling stuck? Can’t start your executive summary? Clock is tick, tick, ticking? They say you should write your executive summary AFTER you’ve written the entire document. I’m not sure about this. Why? If you do, there’s the risk that you’ll run out of time, get flustered, and rush through it — just to get something […]

How to Write a Preface for Technical Documents

Summary: Create a preface for technical documents to describe the scope, contents, and materials referenced in the main document. Does a document need a preface? Not always. Short documents are fine without one. However, longer documents, especially those that have changed over releases will benefit from a preface. From one angle, the purpose of the preface is to set […]

[FAQs] How to Write the Executive Summary for Business Plans

In a business plan, should the executive summary go before or after the table of contents? The confusion arises as the executive summary is part of the main document – it’s a standalone document that accompanies the main document, a type of deluxe preface – and so could go before the table of content. Download […]

How to Write a ‘Plain English’ Business Plan

‘Why are business plans so hard to write?’ Before I answered the email I thought about it for a moment. I used to hate writing business plans but now find them much easier to write. As business plans are still the same, maybe it’s me. So, what changed? Download Now – Buy Here! [Learn more […]

The Art of Deliberate Mistakes

It sounds like a contradiction to encourage others to make mistakes, doesn’t it? But if your company doesn’t allow others to do so, how are they going to challenge their assumptions about what works or what could be improved? No one criticizes a child for falling off a bike when it learns to cycle. It […]

What the Romans Taught me About Business Planning

Sometimes looking back gives us a little more perspective. The Romans were the first to build roads. Real roads. Networks. They connected Constantinople to Seville and London to Carthage. All paths lead to Rome. If that isn’t impressive enough some of those roads are still in place today. Think about this. They built the roads […]

Dumb Money v Smart Money for Business Investments

You finished your Business Plan. Looks good. Checked the Business Case. Close the gaps and made the adjustments. Started to write the Marketing Plan. What next? Like all small businesses you need to make that step from the drawing board (business plan) to the high street and the only way to do this is to get funding.

10 Ways to Increase Your Proposal Success Rate

Sales Proposal Writing is different than Grant Writing. Your Executive Summary needs to describe how the proposal matches the Request For Proposal requirements. Here are ten ways you can improve your success rate and ensure you win the bid.